Adobe Analytics Developer

About GSPANN: Headquartered in California, U.S.A., GSPANN is a leading provider of consulting and IT services to global clients. We specialize in helping clients transform their IT capabilities, optimize business practices, and drive operational efficiency across industries such as retail, high-technology, and manufacturing. With five global delivery centers and over 2500 employees, we combine the personalized approach of a boutique consultancy with the extensive capabilities of a large IT services firm. Location- Bay Area, CA Job Type-Long Term Contract Mode: 6 Months Contract To Hire Responsibilities: 1. Advanced Analysis & Insight Generation • Behavioral Deep-Dives: Conduct sophisticated analyses of customer behavior and multi-channel conversion funnels to identify where customers experience friction or drop off. • Opportunity Identification: Quantify opportunities to improve conversion, engagement, and overall customer lifetime value (LTV) through clickstream and supporting data sources. • Impact Evaluation: Measure the performance of website changes, UX initiatives, and new feature releases, translating findings into actionable recommendations for executive stakeholders. • Strategic CRO Support: Act as the primary analytical partner for the Conversion Rate Optimization (CRO) program, providing the data-driven "why" behind test hypotheses and results. 1. Technical Analytics & Data Problem Solving • Independent Debugging: Proactively identify and resolve data discrepancies across platforms, including tagging issues, bot traffic, and browser/device-specific impacts. • Validation & QA: Utilize browser developer tools and tag management systems to validate data layers and debug data collection without heavy reliance on engineering. • Advanced Data Retrieval: Leverage Adobe Data Feeds and SQL to perform complex analysis beyond the limitations of standard reporting interfaces. • Measurement Gaps: Identify white spaces in current tracking and recommend scalable implementation solutions to capture emerging customer behaviors. 1. Analytics Productization & Reporting • Scalable Dashboards: Design and maintain automated, cross-source reporting frameworks in Adobe Analysis Workspace and BI tools (e.g., Tableau, Power BI). • Data Democratization: Standardize KPIs and methodologies to improve the accessibility and usability of analytics for non-technical business owners. • Methodology Governance: Establish consistent definitions and reporting logic across the ecommerce and marketing teams to ensure a "single source of truth." 1. Cross-functional Partnership & Operations • Strategic Advisory: Collaborate with Product, UX, and Engineering teams to evaluate the performance of initiatives and define measurement strategies for new features. • Intake Management: Manage the prioritization of analytics requests, ensuring the team stays focused on the highest-impact business questions. • Process Improvement: Maintain documentation of workflows and SDRs (Solution Design Reference) to improve overall analytics governance and tool usability. Experience and Skills You’ll Bring: • Experience: 12 + years in digital analytics, specifically within an ecommerce or product analytics environment. • Adobe Expertise: Advanced, hands-on mastery of Adobe Analytics (both Workspace analysis and implementation logic). • Technical Proficiency: Strong SQL skills and experience working with semi-structured data and Adobe Data Feeds. • Front-End Knowledge: Expertise in debugging analytics via browser network calls and data layers; familiarity with Tag Management Systems (e.g., Ensighten, Tealium, GTM). Working at GSPANN GSPANN is a diverse, prosperous, and rewarding place to work. We provide competitive benefits, educational assistance, and career growth opportunities to our employees. Every employee is valued for their talent and contribution. Working with us will give you an opportunity to work globally with some of the best brands in the industry. The company does and will take affirmative action to employ and advance in the employment of individuals with disabilities and protected veterans and to treat qualified individuals without discrimination based on their physical or mental disability status. GSPANN is an equal opportunity employer for minorities/females/veterans/disabled.