Adobe Analytics Expert

Job Title : Adobe Analytics Expert Location: New York City, NY (Hybrid Role ) Duration: Long-term Looking for Visa independent/ W2 profiles About the job Company Description Coforge is a global digital services and solutions provider, leveraging emerging technologies and deep domain expertise to deliver impactful business results for clients. With a focus on select industries and partnerships with leading technology platforms, Coforge is a trusted partner in business transformations. The company employs a Product Engineering approach and uses AI, Cloud, Data, Integration, and Automation technologies to create intelligent, high-growth enterprises. Coforge operates 30 global delivery centers and has a presence in 23 countries. As an equal opportunities employer, Coforge welcomes applications from all backgrounds and does not discriminate on any protected basis. Role Description This is hybrid role at New York City (should be onsite once or twice a month) as a Adobe Analytics Expert. The Expert should have extensive experience with Adobe Analytics required, including its implementation, management, and reporting capabilities. Should be an expert in Adobe Analytics ( report builder/ Adobe campaign). Key Skills Required: • Strong Adobe Reporting Experience • Expertise in Segmentation and Tagging within Adobe Analytics • Prior experience working with Adobe tools/platforms is highly preferred Soft Skills & Work Style: • Proactive and eager to solve issues • Self-starter with minimal need for supervision • Strong executive communication skills – must be able to present status updates and insights to senior stakeholders Expectations: • Looking for someone who can own the reporting function, drive insights, and collaborate cross-functionally • Preference for candidates who have worked directly with Adobe or in similar enterprise environments TOP (3) REQUIRED SKILLSETS: • Web Analytics Management: Own the integrity and accuracy of web analytics data. Collaborate with technology engineers and cross-functional teams to ensure effective implementation and maintenance of Adobe Analytics, ensuring precise data collection and reporting. Including in-depth auditing of preexisting metrics / segmentations. Performance Tracking: Monitor and analyze key performance indicators (KPIs) related to user behavior, website performance, and marketing effectiveness. Proactively generate reports that provide actionable insights and support data-driven decision-making. Data Analysis: Conduct in-depth analysis of complex datasets from various sources to identify trends, patterns, and performance anomalies. Translate these insights into strategic recommendations to enhance the digital customer experience. Qualifications Adobe Analytics Proficiency: Extensive experience with Adobe Analytics required, including its implementation, management, and reporting capabilities. Analytical Expertise: Demonstrated ability to proactively identify and solve complex problems, with a talent for translating data into actionable insights. Communication Skills: Strong communication skills, with the ability to clearly convey complex data challenges and solutions to various stakeholders. Data-Driven Approach: Expertise in analyzing conversion-focused metrics, customer journey mapping, and understanding the role of marketing channels in driving traffic and conversions. Adaptability: A proactive, “can-do” attitude with strong ownership of responsibilities and the ability to thrive in a fast-paced, dynamic environment.