Adobe Marketing Reporting Analyst/PM

The Marketing Reporting Analyst / PM is the primary business‑facing analytics lead responsible for translating Guardian’s marketing objectives into actionable, trusted insights delivered through Adobe Customer Journey Analytics. This role sits at the intersection of marketing strategy, analytics delivery, and program execution, ensuring reporting solutions are aligned to business priorities and delivered with discipline. This role owns the definition, prioritization, and delivery of marketing KPIs, dashboards, and reporting frameworks that enable leadership to understand performance across campaigns, channels, and customer journeys. Acting as a bridge between marketing stakeholders and technical teams, the Analyst/PM ensures that reporting requirements are clearly articulated, validated, and implemented correctly within CJA—while maintaining traceability back to source data and business intent. In addition to analytics ownership, this role provides lightweight project and delivery management, coordinating backlog priorities, facilitating working sessions, managing dependencies, and guiding dashboards from concept to production. The role plays a key part in stakeholder adoption by driving validation workshops, UAT cycles, and enablement activities so that insights are not only delivered, but actively used. The Marketing Reporting Analyst / PM also contributes to marketing performance storytelling, helping translate complex analytics into clear narratives for executives—supporting ROI analysis, attribution views, and decision‑making across Guardian’s marketing organization. This role is ideal for someone who combines analytical rigor with effective communication and organizational skills, and who thrives in a consultative, fast‑moving analytics environment. Key Responsibilities: Own marketing reporting requirements, KPIs, and dashboard definitions Translate business use cases into CJA metrics, dimensions, and datasets Partner with the CJA Tech Lead to ensure data models meet reporting needs Lead dashboard planning, prioritization, and iterative delivery Manage reporting backlog, milestones, and dependencies Conduct stakeholder working sessions for KPI validation and sign‑off Perform data validation, trend analysis, and insight generation Coordinate UAT, feedback loops, and production rollouts Develop documentation, enablement materials, and dashboard guides Provide leadership‑ready storytelling for marketing performance and ROI Required Experience: 5 to 8+ years of experience in marketing analytics, reporting, or analytics program roles 2 to 4+ years’ experience working with Adobe Analytics, CJA, or similar enterprise platforms Proven experience managing stakeholders and analytics delivery in agile or hybrid models Experience supporting executive and leadership reporting Primary (Need‑to‑Have) Skills & Technologies Marketing analytics & performance measurement Adobe Customer Journey Analytics (CJA) (reporting & dashboards) KPI framework development and validation Dashboard design and storytelling for executives Strong SQL or analytical validation skills Agile delivery, backlog management, and dependency tracking Stakeholder facilitation and requirement translation Data QA and metric reconciliation Secondary (Nice‑to‑Have) Skills & Technologies GA4 or Google Analytics background Cross‑channel attribution and funnel analysis Adobe Workfront, AEM, or campaign planning tools Power BI / Tableau exposure (for comparison or transition contexts) Jira, Confluence, or similar delivery tooling Experience working with regulated data or compliance‑driven environments Prior insurance or financial services industry experience Success Profile This role is best suited for an analytics‑savvy storyteller and delivery manager who can ensure marketing leaders trust the numbers—and understand what actions to take next."