Analytics Consultant

Analytics Consultant 6 months contract Leicester (Hybrid working) We are looking for a highly skilled and experienced Analytics Consultant to take ownership of our digital measurement implementation. You will be instrumental in ensuring the accuracy and integrity of our data capture, directly influencing our decision-making across key digital properties. This is a high-impact role where your expertise in tag management and digital experience platforms will be essential to our success. What You'll Be Doing: Key Responsibilities • Web SDK Implementation: Lead the implementation of our Web SDK across our digital landscape using Adobe Launch (or similar Tag Management Systems like Tealium or Google Tag Manager). • AEM Integration: Ensure seamless and robust analytics integration with Adobe Experience Manager (AEM) to track user journeys and content performance accurately. • Data Layer Design: Design, document, and implement a comprehensive and consistent data layer structure to support advanced, high-quality tagging. • Tagging Strategy: Develop and execute a detailed tagging strategy, managing all vendor tags and custom tracking requirements. • Dashboard Development: Work closely with stakeholders to translate business questions into technical requirements, then develop and maintain actionable dashboards that visualize performance and drive decision-making. Who You Are • A proven expert in digital analytics implementation, particularly within the Adobe stack (Launch/DTM, Analytics). • Experienced in working with engineering and product teams to define and implement clean data layers. • Someone with a strong understanding of web development technologies and how they impact tracking (e.g., Single Page Applications).