Analytics Engineer

Lead Analytics Engineer We are looking for a Lead Analytics Engineer with strong experience in clickstream, event instrumentation, and digital analytics implementation to build and scale customer behavior tracking across web and app platforms. This role focuses on designing robust event schemas, CDP integrations, and activation pipelines using mParticle, Mixpanel, and paid media ecosystems. Key Responsibilities Lead clickstream and event tracking implementation across web and digital touchpoints. Design and manage event schemas, identity resolution, and data quality within mParticle/Mixpanel. Partner with product, CX, and analytics teams to translate business requirements into scalable tracking solutions. Enable funnel analysis, conversion tracking, and end-to-end customer journey measurement. Build and activate paid media audiences via CDP integrations (Meta, Google, TikTok, DV360). Troubleshoot tracking, SDK, API, and data discrepancies; enforce tagging and governance best practices. Provide technical leadership, code reviews, and documentation for analytics implementations. Qualifications 6–10 years in analytics engineering, MarTech, or digital analytics implementation. Strong hands-on experience with clickstream data, event instrumentation, and CDPs (mParticle, Mixpanel). Experience with SDKs, tagging frameworks, identity management, and data contracts. Working knowledge of Node.js or PHP (Laravel); basic React understanding preferred. Familiarity with cloud platforms (AWS/GCP) and modern deployment practices. Experience with paid media audience activation and MarTech integrations. Strong problem-solving skills and ability to lead cross-functional analytics initiatives. Education Bachelor’s or Master’s Degree in Engineering, Computer Science, Information Systems, Mathematics, or related discipline.