Associate Manager, CRM – US Local Markets

Title: Associate Manager, CRM – US Local Markets Contract Duration: Until Jan 2025 Contract Type: W2 under Staffing Supplier Pay Rate: $70-76/hour Start Date: As soon as possible Location: San Francisco, CA; hybrid - remote possibility Visa Sponsorship: Not provided Executive Summary We are seeking a strategic, resourceful, and high-performing Associate Manager, CRM to support US Local Markets growth campaigns and competitive response initiatives. This individual will play a key role in executing and optimizing marketing campaigns across owned channels, such as email, push, and in-app banners. The right candidate is highly detail-oriented, adaptable, and thrives in a fast-paced environment supporting multiple cross-functional teams and high-impact projects. Key Responsibilities • Own and execute CRM strategy for all US Local Markets consumer experiments and campaigns, including determining channel selection and send cadence • Create rapid testing frameworks and strategies for CRM channels to support growth and competitive win-back initiatives • Manage end-to-end development and execution of email, push, and in-app campaigns, including creative brief management, asset review, and campaign launches • Pull and segment lists from Snowflake using SQL and upload audiences to marketing platforms • Track and report on campaign progress, performance, and learnings, proactively making recommendations for next steps • Optimize engagement metrics through A/B testing, application of CRM insights, and addressing performance inconsistencies • Build and maintain cross-functional stakeholder relationships with Strategy & Operations, Merchant Account Management, Analytics, and Product teams • Stay updated on industry best practices for retention marketing, CRM operations, and customer communications; share learnings with the broader team Skills & Qualifications • 4+ years’ experience in customer retention marketing, customer engagement, or CRM operations • Demonstrated track record of developing profitable retention programs and exceeding performance targets • Highly motivated, entrepreneurial, and able to work independently while building consensus and strong partnerships • Strong passion for customer experience and maximizing customer value • Agile and able to make strategic pivots quickly to support business needs • Ability to translate value propositions and messaging into effective, channel-specific copy with understanding of CX lifecycle • Excellent analytical skills with experience in end-to-end, data-driven marketing strategy and execution • Strong stakeholder management and interpersonal skills • Bachelor’s degree or equivalent required; Master’s degree a plus • Basic knowledge of SQL, HTML, and data visualization platforms (e.g., Tableau, Periscope) is a plus • Spanish language fluency is a plus