

The AA
BI & Visualisation Manager
⭐ - Featured Role | Apply direct with Data Freelance Hub
This role is for a BI & Visualisation Manager on a fixed-term contract (full-time) in Basingstoke, offering a pay rate of "£X per day/month". Key skills include SQL, Power BI, and GA4, with extensive experience in MI reporting and analytics required.
🌎 - Country
United Kingdom
💱 - Currency
£ GBP
-
💰 - Day rate
Unknown
-
🗓️ - Date
January 17, 2026
🕒 - Duration
More than 6 months
-
🏝️ - Location
Hybrid
-
📄 - Contract
Fixed Term
-
🔒 - Security
Unknown
-
📍 - Location detailed
Basingstoke, England, United Kingdom
-
🧠 - Skills detailed
#SQL (Structured Query Language) #BI (Business Intelligence) #Automation #Metadata #Google Analytics #Dimensional Modelling #Scala #GA4 (Google Analytics 4) #Microsoft Power BI
Role description
Company Description/ Business Unit
Location: Basingstoke (hybrid working 3 office days per week)
Employment Type: Fixed Term Contract, full time
Additional Benefits: Annual Bonus
Think the AA is just about roadside assistance? Think again.
For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a BI & Visualisation Manager, means you'll play a crucial role in our success and be part of this exciting motoring journey.
Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.
This is the job
The AA is seeking a talented MI and Visualisation Manager to join our dynamic Digital Analytics Team. The successful candidate will be responsible for overseeing reporting and dashboarding across a wide array of products.
This role plays a critical part in supporting both internal stakeholders and external customers by delivering timely and insightful Management Information (MI) reports and visualisations. Additionally, the MI and Visualisation Manager will be instrumental in creating modern reporting solutions and driving self-serve analytics capabilities within the organisation.
What will I be doing?
• Lead the development and improvement of reporting and visualisation processes across Digital channels.
• Build and lead a team to create robust, scalable, and modern reporting solutions that address the business’s growing data needs.
• Work directly with multiple senior stakeholders, managing expectations, and prioritising work backlogs.
• Actively support Digital Analytics' ways of working and processes for the reporting and visualisation function.
• Line manage reporting and visualisation analysts, plan capacity, and allocate resources effectively.
• Develop the reporting and dashboarding competency within the Digital Analytics team, including setting standards, defining processes, establishing career frameworks, job families, and role standardisation to ensure effective implementation and adherence.
• Oversee reporting improvements and provide advice on new products and propositions as required.
• Collaborate with business stakeholders to define and agree on KPIs for reporting and visualisation.
• Promote the usage of self-serve and automated reports, supporting processes to monitor MI usage, and identifying and retiring obsolete reports.
• Ensure users are fully trained on all new or updated reports, helping them understand how to derive the best value from the tools created, including support in show & tell sessions and sprint demos where needed.
• Work with business stakeholders to establish Service Level Agreements (SLAs) and track adherence to these agreed SLAs.
What do I need?
• Extensive experience working directly with multiple senior stakeholders, effectively managing expectations, and prioritising work backlogs.
• A broad technical skill set with previous hands-on expertise in MI and Metadata tools, applying best practices, self-service, and automation strategies.
• Extensive experience in building and maintaining reliable and scalable MI and Metadata reporting and dashboards, with proficiency in Power BI.
• Significant experience working with web and app analytics data, including GA4 (Google Analytics 4).
• A strong track record of performing complex data analyses with large data volumes. Expertise in reporting and dashboarding.
• Working knowledge of Data Warehousing Design Methodologies, including dimensional modelling concepts.
• Extensive data and business intelligence experience within a complex enterprise organisation.
• Hands-on SQL experience and have performed at least one role where SQL skills were an integral part of your responsibilities
Additional information
Benefits
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
Company Description/ Business Unit
Location: Basingstoke (hybrid working 3 office days per week)
Employment Type: Fixed Term Contract, full time
Additional Benefits: Annual Bonus
Think the AA is just about roadside assistance? Think again.
For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a BI & Visualisation Manager, means you'll play a crucial role in our success and be part of this exciting motoring journey.
Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.
This is the job
The AA is seeking a talented MI and Visualisation Manager to join our dynamic Digital Analytics Team. The successful candidate will be responsible for overseeing reporting and dashboarding across a wide array of products.
This role plays a critical part in supporting both internal stakeholders and external customers by delivering timely and insightful Management Information (MI) reports and visualisations. Additionally, the MI and Visualisation Manager will be instrumental in creating modern reporting solutions and driving self-serve analytics capabilities within the organisation.
What will I be doing?
• Lead the development and improvement of reporting and visualisation processes across Digital channels.
• Build and lead a team to create robust, scalable, and modern reporting solutions that address the business’s growing data needs.
• Work directly with multiple senior stakeholders, managing expectations, and prioritising work backlogs.
• Actively support Digital Analytics' ways of working and processes for the reporting and visualisation function.
• Line manage reporting and visualisation analysts, plan capacity, and allocate resources effectively.
• Develop the reporting and dashboarding competency within the Digital Analytics team, including setting standards, defining processes, establishing career frameworks, job families, and role standardisation to ensure effective implementation and adherence.
• Oversee reporting improvements and provide advice on new products and propositions as required.
• Collaborate with business stakeholders to define and agree on KPIs for reporting and visualisation.
• Promote the usage of self-serve and automated reports, supporting processes to monitor MI usage, and identifying and retiring obsolete reports.
• Ensure users are fully trained on all new or updated reports, helping them understand how to derive the best value from the tools created, including support in show & tell sessions and sprint demos where needed.
• Work with business stakeholders to establish Service Level Agreements (SLAs) and track adherence to these agreed SLAs.
What do I need?
• Extensive experience working directly with multiple senior stakeholders, effectively managing expectations, and prioritising work backlogs.
• A broad technical skill set with previous hands-on expertise in MI and Metadata tools, applying best practices, self-service, and automation strategies.
• Extensive experience in building and maintaining reliable and scalable MI and Metadata reporting and dashboards, with proficiency in Power BI.
• Significant experience working with web and app analytics data, including GA4 (Google Analytics 4).
• A strong track record of performing complex data analyses with large data volumes. Expertise in reporting and dashboarding.
• Working knowledge of Data Warehousing Design Methodologies, including dimensional modelling concepts.
• Extensive data and business intelligence experience within a complex enterprise organisation.
• Hands-on SQL experience and have performed at least one role where SQL skills were an integral part of your responsibilities
Additional information
Benefits
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.






