Business Analyst – Digital Asset Management (DAM)

Position-: Business Analyst – Digital Asset Management (DAM) Location-: Bay Area ,CA Onsite JD-: Key Responsibilities: • Gather, analyze, and document business requirements for DAM initiatives and enhancements. • Collaborate with business stakeholders, creative teams, marketing, and IT to define use cases and workflows for digital asset storage, retrieval, rights management, and distribution. • Translate business needs into functional specifications and user stories for DAM solutions. • Partner with DAM vendors, solution architects, and development teams to implement, configure, and integrate DAM platforms (e.g., Adobe Experience Manager Assets, Bynder, Aprimo, Widen, etc.). • Define and enforce metadata models, taxonomy structures, tagging standards, and governance policies. • Support migration of digital assets, ensuring quality, accessibility, and compliance with brand and legal guidelines. • Conduct user acceptance testing (UAT), prepare training materials, and support onboarding of business users. • Develop dashboards, KPIs, and reporting to measure DAM adoption and performance. • Provide ongoing support, troubleshoot issues, and recommend continuous improvement opportunities. Required Qualifications: • Bachelor’s degree in Business, Information Systems, Digital Media, or related field. • 5+ years of experience as a Business Analyst, with at least 2+ years working on DAM platforms. • Strong knowledge of DAM processes, metadata, taxonomies, and content lifecycle management. • Hands-on experience with one or more DAM systems (e.g., AEM Assets, Bynder, Aprimo, Widen, OpenText Media Management). • Experience working in Agile/Scrum environments with tools like JIRA, Confluence, or Azure DevOps. • Excellent documentation, communication, and stakeholder management skills. • Ability to analyze complex business needs and propose innovative DAM solutions. Preferred Skills: • Experience integrating DAM with CMS, PIM, CRM, or Marketing Automation platforms. • Knowledge of digital rights management, GDPR, and copyright compliance. • Understanding of creative/marketing workflows, including Adobe Creative Cloud. • Strong problem-solving and data analysis skills.