Business Analyst - EST

BUSINESS ANALYST Location: Remote | Type: Contract About Newpage Solutions Newpage Solutions is a global digital health innovation company helping people live longer, healthier lives. We partner with life sciences organizations—including pharmaceutical, biotech, and healthcare leaders—to build transformative AI and data-driven technologies addressing real-world health challenges. From strategy and research to UX design and agile development, we deliver and validate impactful solutions using lean, human-centered practices. We are proud to be Great Place to Work® certified for three consecutive years, hold a top Glassdoor rating, and were named among the "Top 50 Most Promising Healthcare Solution Providers" by CIO Review. As a remote-first company, we foster creativity, continuous learning, and inclusivity, creating an environment where bold ideas thrive and make a measurable difference in people’s lives. Newpage looks for candidates who are invested in long-term impact. Applications with a pattern of frequent job changes may not align with the values we prioritize. Your Mission The Business Analyst (BA) for the E2E Service Design & Enablement team will play a critical role in designing, documenting, and operationalizing scalable campaign enablement services across the enterprise marketing technology stack. This role bridges business needs and technical execution—ensuring seamless integration across platforms such as Workfront, Salesforce Marketing Cloud (SFMC), Customer Data Platform (CDP), AEM, Lexicon, and Tableau. What You’ll Do Service Design & Requirements Gathering • Lead discovery sessions with business and technical stakeholders to capture end-to-end service requirements. • Translate business needs into user stories, process flows, metadata schemas, and data mapping documentation. • Define and maintain service blueprints that align with campaign lifecycle and orchestration goals. Cross-Platform Integration & Enablement • Map campaign workflows across Workfront, SFMC, CDP, AEM, and Tableau to ensure data continuity and automation. • Identify integration points, dependencies, and data handoffs between systems. • Support configuration of campaign metadata, triggers, and segmentation logic. Process Optimization & Automation • Analyze current-state manual processes and identify opportunities for automation and standardization. • Collaborate with engineering and product teams to pilot and validate automation solutions. • Develop reusable templates and dynamic content blocks to streamline campaign setup. Data Quality & Reporting Readiness • Ensure metadata integrity and traceability across systems to support accurate reporting and analytics. • Partner with analytics teams to validate campaign data flow into Tableau and Snowflake. • Support the development of dashboards and reporting frameworks that reflect campaign lifecycle and performance. Stakeholder Engagement & Change Management • Act as liaison between marketing, engineering, analytics, and compliance teams. • Support training and onboarding for new processes, tools, and metadata standards. • Document and communicate process changes, ensuring adoption across business units. What You Bring • Bachelor’s degree in Business, Information Systems, Marketing Technology, or related field. • 5+ years of experience as a Business Analyst in digital marketing, service design, or enterprise technology environments. • Strong understanding of campaign lifecycle, metadata tagging, and omnichannel orchestration. • Experience with Workfront, Salesforce Marketing Cloud, CDP, AEM, and Tableau. • Proficiency in process modelling (e.g., BPMN), data mapping, and user story writing. • Familiarity with agile methodologies and tools like Jira or Azure DevOps. • Preferred Qualifications • Experience in pharma, biotech, or regulated industries. • Knowledge of consent and preference management platforms (e.g., OneTrust). • Exposure to campaign performance analytics and marketing attribution models. • Ability to work independently and collaboratively in a fast-paced, matrixed environment. What We Offer At Newpage, we’re building a company that works smart and grows with agility—where driven individuals come together to do work that matters. We offer: • Flexible, remote-first work – Choose where you work best while staying connected to a global, collaborative team. • A people-first culture – Supportive peers, open communication, and a strong sense of belonging. • Smart, purposeful collaboration – Work with talented colleagues to create technologies that solve meaningful business challenges. • Balance that lasts – We respect your time and support a healthy integration of work and life. • Room to grow – Opportunities for learning, leadership, and career development, shaped around you. • Meaningful rewards – Competitive compensation that recognizes both contribution and potential. Ready to Apply? Let’s build the future of health together. Apply below or reach out to Shubhi.tiwari@newpage.com with any questions.