Business Analyst

Title: Adobe Analytics BA Location: Dallas, TX Year of Experience 10 to 12 years Responsibilities Qualifications: Experience as a Business Analyst or similar role in digital marketing ad tech or MarTech Handson experience with Adobe Experience Cloud products eg Adobe Analytics Adobe Target Adobe Campaign AEP Strong understanding of customer data platforms CDPs identity resolution and data governance practices Familiarity with ad tech integrations such as LiveRamp clean rooms and data onboarding partners Skilled at gathering documenting and translating business requirements into functional specifications for technical and marketing teams Ability to complete research and write both functional and technical requirements with clarity and precision Experience preparing and delivering presentations tailored for an executive audience Experience analyzing and improving digital customer journeys personalization use cases and campaign performance Strong stakeholder management skills able to bridge gaps between marketing data engineering and product teams Knowledge of data privacy and compliance requirements GDPR CCPA etc as they relate to MarTech and customer data Collaborative and proactive mindset able to contribute to both strategic roadmaps and handson delivery Excellent communication skills with the ability to simplify technical concepts for business partners Analytical thinker who can identify gaps propose solutions and drive adoption of MarTech capabilities Mandatory Skills : Baggage management, Crew Management, Departure Control System, Global Distribution Systems, Loyalty Programs, Maintenance, Repair and Overhaul (MRO),Airline Ticketing Please share the updated resume to shasina@futransolutions.com