Business Analyst

Duration: Contract Workload: Full time hours Setup: Freelance (Daily Rate / Limited Company / Umbrella / Sole Trader) Location: London, UK (Hybrid, 3-4 days onsite per week) Our client is seeking a Senior Salesforce Business Analyst to bridge business requirements and Salesforce platform capabilities, ensuring successful delivery of enterprise Salesforce initiatives. Key Responsibilities: • Lead requirements gathering workshops across Salesforce Sales Cloud, Service Cloud, and Experience Cloud. • Translate business needs into user stories, functional specifications, and acceptance criteria. • Manage and refine product backlogs within Agile delivery environments. • Analyse existing Salesforce processes and architecture to identify optimisation and automation opportunities. • Act as the primary liaison between business stakeholders and Salesforce technical teams. • Facilitate solution demonstrations, user acceptance testing (UAT), and release readiness activities. • Maintain high-quality documentation and governance standards throughout the project lifecycle. • Promote Salesforce best practices, platform adoption, and continuous improvement. Must-Have Skills: • 5+ years' experience as a Business Analyst, including 3+ years on Salesforce programmes. • Strong knowledge of Salesforce Sales Cloud, Service Cloud, and Experience Cloud. • Experience with Salesforce configuration, automation (Flow), data modelling, security models, and integrations. • Ability to create user stories, acceptance criteria, and manage Agile ceremonies. • Experience with data analysis, migration, and business process improvement. • Salesforce certifications such as Certified Administrator or Certified Business Analyst. • Excellent stakeholder management and communication skills. Nice-to-Have: • Salesforce Sales Cloud or Service Cloud specialty certifications. • Experience with middleware-based integrations. • Knowledge of JIRA, Confluence, and process mapping tools. • Exposure to Salesforce governance frameworks and enterprise-scale implementations.