Business Analyst

The Business Analyst (BA) for the Service Design & Enablement team will play a critical role in designing, documenting, and operationalizing scalable campaign enablement services across the enterprise marketing technology stack. This role bridges business needs and technical execution, ensuring seamless integration across platforms such as Workfront, Salesforce Marketing Cloud (SFMC), Customer Data Platform (CDP), AEM, Lexicon, and Tableau. This is an initial 12 month contract where you will work remotely for our client. You must be willing to work in EST timezone. Key Responsibilities Service Design & Requirements Gathering • Lead discovery sessions with business and technical stakeholders to capture end-to-end service requirements. • Translate business needs into user stories, process flows, metadata schemas, and data mapping documentation. • Define and maintain service blueprints that align with campaign lifecycle and orchestration goals. Cross-Platform Integration & Enablement • Map campaign workflows across Workfront, SFMC, CDP, AEM, and Tableau to ensure data continuity and automation. • Identify integration points, dependencies, and data handoffs between systems. • Support configuration of campaign metadata, triggers, and segmentation logic. Process Optimization & Automation • Analyze current-state manual processes and identify opportunities for automation and standardization. • Collaborate with engineering and product teams to pilot and validate automation solutions. • Develop reusable templates and dynamic content blocks to streamline campaign setup. Data Quality & Reporting Readiness • Ensure metadata integrity and traceability across systems to support accurate reporting and analytics. • Partner with analytics teams to validate campaign data flow into Tableau and Snowflake.- Support the development of dashboards and reporting frameworks that reflect campaign lifecycle and performance. Stakeholder Engagement & Change Management • Act as liaison between marketing, engineering, analytics, and compliance teams. • Support training and onboarding for new processes, tools, and metadata standards. • Document and communicate process changes, ensuring adoption across business units. Qualifications • Bachelor’s degree in Business, Information Systems, Marketing Technology, or related field. • 5+ years of experience as a Business Analyst in digital marketing, service design, or enterprise technology environments. • Strong understanding of campaign lifecycle, metadata tagging, and omnichannel orchestration. • Experience with Workfront, Salesforce Marketing Cloud, CDP, AEM, and Tableau. • Proficiency in process modeling (e.g., BPMN), data mapping, and user story writing. • Familiarity with agile methodologies and tools like Jira or Azure DevOps. • Experience in pharma, biotech, or regulated industries is nice to have • Knowledge of consent and preference management platforms (e.g., OneTrust). • Exposure to campaign performance analytics and marketing attribution models. • Ability to work independently and collaboratively in a fast-paced, matrixed environment.