Business Data Analyst

Job Title: Business Data Analyst – Marketing Performance & Acquisition Location: Remote (U.S.) About The Company We are a data-driven entertainment and media company focused on delivering personalized customer experiences and maximizing growth through performance optimization and innovation. Our Marketing team partners with cross-functional stakeholders to ensure our acquisition strategies are effective, agile, and grounded in real-time insights. Job Summary We are seeking a Business Data Analyst to join our Marketing Performance team focused on customer acquisition and company-wide KPIs. This individual will play a critical role in analyzing business trends, comparing actuals vs. forecast, uncovering root causes , and weaving together a cohesive, executive-ready narrative of how the business is performing. This isn’t a campaign-level role—it’s about owning the full picture: identifying what’s working, what’s not, and why. Key Responsibilities • Own and deliver weekly performance reporting across marketing and acquisition KPIs, summarizing results in a clear, executive-friendly format. • Conduct ad hoc deep-dives to uncover trends, drivers, and root causes—considering both internal business operations and external market dynamics. • Use statistical and analytical methods (e.g., Pareto analysis, regression, forecasting) to identify risks and opportunities in performance. • Partner closely with the Analytics team to validate insights independently and build credibility in your recommendations. • Work cross-functionally with Product, Channel Leads, Marketing, Finance, and GTM teams to align on KPIs and shape performance measurement strategies. • Build and maintain dashboards and reports using SQL and BI tools (e.g., Tableau, Power BI, Looker) to enable self-service analytics. • Continuously improve workflows and reporting pipelines through automation and simplification. • Translate complex, multi-source data into clear, compelling stories that drive business action. What You’ll Bring • Education: Bachelor’s degree in Business Analytics, Marketing, Economics, Data Science, or a related field. • Experience: • 5+ years in a hands-on data/analytics role focused on business performance. • Strong experience with acquisition, forecasting, or performance management in a marketing or growth environment. • Technical Skills: • Proficiency in SQL (required); working knowledge of Python a plus. • Strong experience building dashboards using Power BI, Tableau, or Looker . • Familiarity with DMAIC, Pareto analysis , and performance improvement methodologies. • Soft Skills: • Self-starter who takes initiative, owns outcomes, and fails fast when necessary. • Confident communicator able to present to technical and executive audiences alike. • Curious, fast-moving, and adaptable in a dynamic environment. • Strong collaborator who thrives in cross-functional settings. Preferred Qualifications • Experience working in media, telecom, subscription, or performance marketing industries. • Understanding of external influences on acquisition strategy (e.g., pricing, market shifts, promotions). • Experience integrating third-party data sources into performance analysis. Why Join Us? This Is a Unique Opportunity To Tell The Story Behind The Numbers —not Just What Happened, But Why. You’ll Be At The Center Of Business Performance, With High Visibility, Executive Engagement, And The Opportunity To Shape How Data Informs Marketing Decisions. We Offer • Remote flexibility and a collaborative, fast-paced culture • Growth opportunities across analytics, marketing, and business leadership • A strong data infrastructure and committed analytics partner team • Supportive leadership that values initiative, autonomy, and cross-functional impact Ready to uncover what’s really driving the business? Apply now.