Business Intelligence & Marketing Analyst

Role Overview We are seeking a data-driven Business Intelligence & Marketing Analyst to deliver actionable insights that drive marketing performance and business growth. This role focuses on campaign analytics, dashboarding, and advanced data analysis to support strategic decision-making across the organization. Key Responsibilities • Build and maintain Power BI dashboards and reports for Sales, Marketing, Product, and Operations • Analyze marketing campaigns and deliver 360° performance insights and recommendations • Track KPIs, identify performance gaps, and optimize campaign effectiveness • Perform advanced analytics (segmentation, A/B testing, forecasting, modeling) • Translate complex data into clear insights and executive-ready presentations • Write SQL queries, process large datasets, and integrate data from multiple sources (APIs, etc.) • Partner with cross-functional teams to ensure data integrity and governance • Automate reporting and improve analytics efficiency • Support strategic planning through forecasting and scenario analysis Required Qualifications • Bachelor’s degree in Statistics, Mathematics, Data Science, Business Analytics, or related field • 5+ years of experience in business or marketing analytics • Strong proficiency in SQL, Python or R, and Power BI/Tableau • Experience with cloud platforms (AWS, Azure, or GCP) • Understanding of machine learning concepts and frameworks • Experience with Git/version control • Strong analytical, problem-solving, and communication skills Preferred Qualifications • Master’s degree in a related field • Experience with marketing analytics, KPIs, and campaign tracking • Strong background in A/B testing and statistical analysis • Experience with report automation and self-service analytics • Knowledge of data governance, privacy (GDPR/CCPA), and security best practices