Commercial and Marketing Planning & Analytics Lead

Role: Commercial and Marketing Planning & Analytics Lead Reporting to: Director of Revenue Management Location: Hybrid (three days per week in Clapham Junction) Here at The Gym Group we believe we are simply the best in our industry! Our amazing teams have skills, abilities and can-do attitudes that make this a great place to work! We have strong, embedded values and an easy-going culture which ensures we put our people first. We pride ourselves on being fun, innovative, inclusive and engaging. So, what's stopping you? Apply today and be YOU with us! What you need to know about us... The Gym Group is not like your average gym! To our members we're the lowest cost nationwide 24/7 Gym with over 250 gyms and counting! Our teams we are fun, welcoming, engaging and inclusive. We challenge our limits and push ourselves to impact positive change with our goals and initiatives. We take steps into new areas with a real and authentic purpose - It's our mission to break down barriers to fitness for all. We're #1 in our industry when it comes to our values, our culture and our people - check out Glassdoor if you don't believe us. We offer a fantastic place to work in a great working culture. We have been recognised as by The Sunday Times as one of The Best Places to Work which is all down to our great leaders and exceptional teams. We may be one of the leading budget gym chains in the UK but there's nothing budget about our investment into our people. We have retained GOLD in our investors in people award for the last 6 years and GOLD in wellbeing this year. We're recognised as a disability confident and inclusive employer which is something we are truly proud of. We have a brilliant team and opportunities for development and growth with support for success. Having recently undertaken some huge projects from a digital point of view and our plans are to keep being innovative, creative and agile in all that we do. About the role... We're looking for a Commercial & Marketing Planning & Analytics Lead to strengthen data-driven decision making across our business. You'll play a key role in shaping how data informs decisions around pricing, promotions, marketing, CRM, and digital optimisation - helping us move faster, think smarter, and deliver greater impact. Working closely with the Commercial and Marketing teams, you'll lead our planning cycles, performance reporting, and analytical strategy - turning data into insight that drives member growth, retention, and efficiency. Managing a small, high-performing team, you'll combine technical depth with strategic vision: setting analytical standards, automating reporting and insight, and staying hands-on with data exploration, modelling, and validation. Key responsibilities: Leadership, Planning & Strategy • Lead annual and quarterly commercial and marketing planning cycles, aligning pricing, campaigns, and channel strategy with business goals. • Oversee budget planning, forecasting, and ROI tracking, ensuring resources are prioritised effectively. • Define and deliver the analytics roadmap across pricing, promotions, CRM, media, and digital. • Build and develop a high-performing analytics team that champions test-and-learn and robust measurement. • Foster a culture of evidence-based decision making across the commercial and marketing functions. Commercial & Revenue Planning • Deliver forward-looking scenario modelling and sensitivity analysis to support pricing and growth decisions. • Optimise pricing and promotional strategies using data modelling, A/B testing, and performance evaluation. • Measure the performance of new gym openings and refurbishments, assessing acquisition, retention, and ROI. • Conduct competitive benchmarking to inform commercial strategy. Marketing & Media Analytics • Partner with media and analytics agencies to ensure robust methodologies (MMM, incrementality testing) and reliable data pipelines. • Evaluate performance across digital channels, social media, and brand metrics, providing actionable recommendations. • Support CRM with test design, campaign analytics, and performance reporting. • Translate complex marketing data into clear, actionable insights on spend, channel mix, and creative effectiveness. Digital Analytics & CRO • Support the CRO team in ensuring all tests are statistically robust and properly analysed. • Collaborate with Product and Tech teams to maintain analytics infrastructure that supports experimentation and optimisation. Reporting, Visualisation & Governance • Lead the development of Power BI and Looker Studio dashboards, building automated and scalable data pipelines. • Champion data visualisation and storytelling, helping teams make confident, informed decisions. • Govern KPIs and data use within Commercial & Marketing, working with the Data team to ensure consistency and reliability. About you... • Extensive experience in commercial, marketing, or digital analytics, ideally within subscription, retail, or multi-site consumer businesses. • Strong SQL capability, confident working with large, complex datasets and automating analysis. • Solid grounding in statistics, experimentation design, and incrementality measurement. • Proven application of Customer Lifetime Value (CLV/LTV) in commercial decision-making. • Advanced skills in Power BI (and ideally Looker Studio) for dashboarding and data storytelling. • Strategic thinker