Consumer Insights and Analytics

Consumer Insights and Analytics • • W2 contract, min of 6 months • • ONSITE out of Englewood Cliffs, NJ • • • • TARGET W2 $50-58/hr • • Partners with relevant business teams to provide an understanding of Consumers usage and behaviors across their Consumer Experience Journey for assigned business. • Work in partnership with the Cross Category Senior Director in managing research projects related to Corporate Marketing priorities. • He/she gathers and analyzes consumer data and supports cross functional teams with their strategies and tactics. Develop trends reports on Corporate Marketing key initiatives. • Analyze CRM dashboards to improve the quality of CRM programs • Generate weekly Social Listening reports for client and Competitors Responsibilities include: • Leverage Secondary/Syndicated research and Conduct Primary research to actionable insights. • Independently manage most research, with support and guidance from manager on more complex studies: • Secondary: Gather and analyze secondary data sources to address business issues • Primary: conduct research to understand and predict consumer behavior, e.g., • Qualitative: focus groups, in-home ethnographies, 1-1 interviews, etc. • Quantitative: brand health research. concept tests, usage & attitude studies, post purchase, etc. Manage full scope of Research Projects including: • Deeply understand business issues and specific questions to address them. Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in • Determine and recommend best research methodology to address business questions • Identify best vendor through appropriate RfP process (multi-vendor proposal review) • Help negotiate best price with vendor(s), and manage internal finance process approvals • Manage research vendor from research design (including sample, questionnaire, discussion guide), field work, analysis, reporting and presentation delivery; ensuring data accuracy throughout study • Analyze and interpret data in Excel and create crisp, insightful PowerPoint charts • Deliver strong learning, in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines. SUCCESS REQUIREMENTS • Strong Business Acumen to appropriately probe and fully understand business issues to tackle and provide meaningful, impactful recommendations • Ability to confidently engage different levels and multi-functional stakeholders (up to VP level) Research and Analytical Capabilities • Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., Nielsen, NPD) experience a plus • Superior Consumer focused Insights and research experience; e-comm experience is a plus • Ability to effectively manage projects under very little supervision to achieve team goals and complete work assignments within established time frames Vendor / Team Management • Evaluate via RFP best vendor for each project. Manage vendor to ensure clear goals, research capabilities and learning delivery within timeline and budget for high ROI. Communication & Technical skills • Excellent interpersonal communication, engagement and influencing skills • Strong verbal and written communication skills to effectively convey learning and actions to take • Strong proficiency in development of PowerPoint charts and full decks. Strong Excel skills to review, calculate and analyze data. Proficiency in Tableau visualization a plus. Personal Attitude, Collaborations • High confidence, proactivity and positive “go-getter” attitude • Strong bias for action, sense of urgency and results orientation • Ability to work calmly and productively in high time pressure situations • Ability to cultivate strong collaborative working relationships and contacts within CMI work group, across other company functions and with external organizations QUALIFICATIONS • Top Skills: Market research, analytical, communication • 5-8 years experience in market research, marketing, trade marketing, product mgmt. or related field w/ solid market research experience (from Client and/or agency side) • 5-8 years experience analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experience • Must be able to synthesize secondary research and provide perspectives; ability to leverage Secondary/Syndicated research and Conduct Primary research to actionable insights to address business issues • Very well versed & eager to learn - able to produce excellent research results & analyses • Electronics / Mobile Industry research experience STRONGLY PREFERRED. Otherwise must have consumer packaged goods (CPG) research experience. • Master’s degree in business administration, marketing, product management, sales, or related field preferred • Capable of running own research using DIY tools.