Job Summary Our client is seeking a Content Analyst to join their team! This position is located in San Francisco, California. Duties • Analyze content performance using CPS, tracking acquisition, engagement, and conversion metrics across different content types, regions, and audience segments • Transition the CPS model from percentile-based scoring to fixed performance thresholds, leveraging historical and industry benchmarks • Incorporate multi-touch engagement tracking to assess content influence beyond direct conversions, ensuring holistic measurement • Develop a strategy for measuring content performance both within agents and generated by agents, and tying that to attribution • Work with analytics tools such as: Tableau, Google Analytics, Snowflake to build out the CPS score and automate reporting • Partner with content marketing teams, SEO strategists, and digital analysts to align content performance with business goals Desired Skills/Experience: • Bachelor’s degree in Marketing, Data Analytics, Business Intelligence, or a related field • 3+ years of experience in content or web analytics, marketing analytics, or digital performance measurement • Strong proficiency in SQL • Strong analytical skills with experience in statistical modeling and data analysis • Advanced knowledge of data visualization tools such as Tableau • Experience working with content/web performance metrics, engagement analytics, and conversion tracking • Strong communication and presentation skills, with the ability to engage stakeholders across teams • Experience with data transformation such as: expanding and collapsing multi-value fields • Hands-on experience using Snowflake and Google BigQuery • Familiarity with AI-driven content analytics and engagement tracking • Understanding of content marketing strategies, including SEO, audience segmentation, and user journey mapping • Knowledge of paid and organic traffic analysis and their impact on content performance • Experience with marketing attribution models and multi-touch attribution analysis • Background in A/B testing methodologies and experimentation frameworks for content optimization Benefits: • Medical, Dental, & Vision Insurance Plans • 401K offered $50.00 - $70.00 (est. hourly rate)