CONTRACT - Principal Web Analyst

Nintendo of America Inc. About Nintendo of America: From the launch of the Nintendo Entertainment System™ more than 30 years ago, Nintendo’s mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo’s iconic and cherished franchises including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Animal Crossing™, Pikmin™ and Splatoon™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks. Based in Redmond, Wash., Nintendo of America serves as headquarters for Nintendo’s operations in the Americas. We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/. Team Summary: Within Nintendo of America (NOA)’s Digital Marketing department, this CONTRACT position oversees reporting and analytics for Nintendo.com and other digital properties to measure the impact of our work and continue to optimize our website. Description Of Duties • Owns all parts of web analytics tracking including design of tag requirements, tagging, validation and standardization of ongoing tagging requirements of the Nintendo online universe. Ensure data integrity and accuracy including document and maintain tagging library, data dictionary, and ensure solutions are aligned with business objectives. • Researches, designs and implements reporting infrastructure that leads to automated and flexible reporting. • Design and build dashboards, recurring reports and ad hoc analysis to track key performance indicators and communicate trends effectively. • Analyzes and synthesizes multiple data sources to provide actionable insight on customer behavior data and identify opportunities to improve experience. • Provides statistical data analysis to support optimization in developing relevant personalization and experimentation of feature displays on Nintendo websites. • Leverage advance analytical techniques such as predictive modeling to drive performance. • Monitor industry trends, programs and tools that develops the web analytics practice in Marketing. Summary Of Requirements • Minimum of 7 years of experience with business analysis and web analytics. Must have excellent analytical skills and ability to autonomously and efficiently read, sanity check and analyze data and deliver actionable recommendations. • Minimum of 5 years of experience with web analytics tools such as Adobe Analytics, Google Analytics, Quantum Metric. • Minimum of 5 years of experience with advanced functionalities of Excel. Must be proficient with analytic functions such as pivot tables, formulas and statistical inference. Macros a plus. • Experience with data visualization tools (Tableau, Looker, etc.) • Demonstrated strength in BigQuery, Python, R and understanding of data warehousing solutions to facilitate analytics capabilities. • Must have proven track records of being able to quickly learn new analytical tools and database infrastructure. Experience with web analytics tagging solutions and implementation and validation (must demonstrate understanding of tags, cookies, variables, data layers, etc.) • Strong written and verbal communication skills to articulate and present findings to others and translate analytical findings into easily understandable, actionable insights. • General understanding of online marketing and ecommerce a plus • Bachelor’s degree in mathematics, computer science, statistics or other quantitative field preferred. Advanced degree a plus. Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role. This position is HYBRID in Redmond, WA, and not open to remote status at this time. Relocation assistance is not available for this role. This CONTRACT position has a base pay range of $60.00 - $75.00 per hour and is eligible for benefits through the employing agency. Agency benefits may include medical, dental and vision, 401(k), basic/supplemental life and AD&D insurance, short- and long-term disability insurance, health and dependent care spending accounts, transportation benefits, employee assistance program, paid sick leave, and up to 6 paid holidays per year. All benefits are subject to elections, eligibility requirements, plan and program terms. Benefits offerings will be confirmed at the time of offer by the employing agency and may differ depending on the employing agency partner.