CRM Analytics Manager - Braze, Tableau

Job Title: CRM Analytics Manager Location: Los Angeles - California (Remote) Employment Type: Contract About Smart IT Frame: At Smart IT Frame, we connect top talent with leading organizations across the USA. With over a decade of staffing excellence, we specialize in IT, healthcare, and professional roles, empowering both clients and candidates to grow together. Overview: This role will partner closely with CRM, Product, Marketing, and Data teams to translate customer and campaign data into actionable insights that improve engagement, retention, and long-term value. Analytics to drive data-informed decision-making across our CRM and lifecycle marketing efforts. Qualifications Required • 5–8+ years of experience in analytics, CRM analytics, lifecycle marketing, or customer insights. • Strong experience analyzing CRM and customer lifecycle data in a digital, DTC, or media environment. • Proficiency with CRM platforms and analytics tools (e.g., Braze, SFMC, Redfast Tableau, or similar). • Demonstrated ability to translate data into actionable insights and strategic recommendations. • Excellent communication skills with experience presenting to senior stakeholders. • Language skills: a) French - b) Danish - c) Portuguese (individual languages not all together) Preferred • Experience supporting streaming, media, or subscription-based businesses. • Familiarity with experimentation methodologies, incrementality analysis, and cohort-based analysis. • Exposure to global or multi-market analytics environments. Success Metrics • Clear, trusted measurement of CRM and lifecycle performance across channels and markets. • Improved campaign effectiveness driven by actionable insights and testing. • Strong adoption of dashboards and reporting by CRM and marketing stakeholders. • Reduced ambiguity in performance measurement through standardized analytics frameworks. Mandatory Skills: Benefits Management, Project Planning, Project Governance