CRM Business Analyst (32385)

Position: CRM Business Analyst Contract Opportunity via Clover Consulting (a Myticas Company) Position Details • Location: Grand Rapids, MI • Duration: 8+ months with likely extensions • Work Type: Hybrid (4 days onsite required) • Note: Not eligible for sponsorship Position Overview Seeking an experienced CRM Business Analyst to join the North American CRM team, focusing on marketing automation strategies and data-driven decision making for lead generation, sales optimization, and customer retention. Required Qualifications • BA/BS in: • Computer Science/Engineering • Statistics • Mathematics • Analytics • Related field • 8+ years experience in: • Digital Marketing • eCommerce • CRM analytics • Data analysis expertise: • Tableau • Power BI • Google Data Studio • SQL proficiency with GCP BigQuery Core Responsibilities Strategic Analysis • Define audience segmentation data needs • Determine campaign triggers • Validate campaign execution data • Analyze customer trends • Recommend CRM improvements Cross-functional Collaboration • Liaison between: • Marketing • Technology • Corporate Data Foundations • Stakeholder engagement • Requirements gathering • Development team coordination Technical Implementation • Bloomreach scenario development • Campaign Blueprint creation • Data verification testing • Field-level data mapping • Data transformation oversight Technical Skills • SaaS marketing platforms (Bloomreach preferred) • Data pipeline construction • Multiple source data consolidation • Data structure expertise • SQL querying Professional Competencies • Creative problem-solving • Analytical thinking • Revenue attribution understanding • Visual storytelling • Leadership communication • Self-direction • Organizational skills Career Level Expectations • Technical expert status • Strategic program ownership • High-impact project leadership • Best practices coaching • Independent operation About the Team The North American CRM team specializes in developing and implementing marketing strategies using automation software to enhance: • Lead generation • Sales performance • Business owner retention • Customer loyalty • Team productivity This position offers an opportunity to drive CRM strategy while working with cutting-edge marketing automation tools. The ideal candidate will combine strong technical expertise with business acumen and strategic thinking.