Job Summary Our West Michigan client has a contract opportunity for a CRM Business Analyst to define data needs for audience segmentation, determine campaign triggers, and validate data for accurate campaign execution. Additionally, this resource will analyze Independent Business Owner/Customer data, identify trends, ensure data integrity, and recommend improvements to the CRM strategy.. This is a hybrid role onsite Monday - Thursday working closely with the Project Management team. location: Ada, Michigan job type: Contract salary: $35 - 47 per hour work hours: 8am to 5pm education: Bachelors Responsibilities • Acting as a liaison between Marketing, Technology, and the Corporate Data Foundations team. • Collaborating with stakeholders to understand business goals, objectives, and requirements related to CRM and implementation. • Identifying data sourcing details including field-level data mappings and transformations required for campaign implementation. • Developing campaign Blueprints that translate business requirements into functional and technical specifications. • Profiling new required data for accuracy and usage viability to inform marketing for usage campaigns before handoff to the Data Foundations team for data automation. • Developing CRM scenarios. • Collaborating with the development team to ensure a clear understanding and implementation of requirements. • Creating and executing data verification test cases to validate that data matches requirement specifications and is accurate to source data expectations. • Advising on required campaign tagging. Qualifications • 8 years of related experience in Digital Marketing, eCommerce, or CRM analytics. • Experience with data analysis and visualization tools like Tableau, Power BI, or Google Data Studio • Ability to pipe and consolidate data from multiple sources (Bloomreach, Heap site data, renewal data, etc.) to build a report or dashboard. • Good understanding of the Digital Marketing, eCommerce, and CRM spaces • An awareness of business model. Knowledge of sales and marketing plans is a plus. • Proficient in working with and understanding data structures including querying data using SQL within the data lake in Google Cloud Platform (GCP) BigQuery. • Experience with SaaS marketing automation platforms (e.g., Bloomreach) is a plus. Skills • BA/BS in Computer Science/Engineering, Statistics, Mathematics, Analytics, or a related field. • CRM • GCP • SQL • Tableau, Power BI, or Google Data Studio Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.