Our client, a leading company in the aerospace airline and operations sector, is currently seeking a data-driven and customer-focused CRM Specialist on a contract basis. You will join a dynamic marketing team, leveraging your expertise in CRM and Braze to craft and deliver personalized, timely, and relevant multi-channel communications to millions of customers. Your role will be critical in driving engagement, loyalty, and revenue within the aviation sector. A fantastic opportunity to shape digital customer communications for one of Europe's most recognized brands. Key Responsibilities: • Design, build, and execute targeted CRM campaigns using Braze across email, push notifications, in-app messaging, and SMS. • Collaborate with cross-functional teams including Digital, Commercial, and Data Analytics to shape customer journeys that enhance the end-to-end travel experience. • Develop and maintain dynamic segmentation strategies that ensure relevant, personalized communication. • Optimize campaign performance through rigorous A/B testing, data analysis, and reporting on key KPIs such as open rates, click-through rates, conversions, and customer lifetime value. • Maintain high data quality and compliance with GDPR and other data protection regulations. • Identify opportunities for automation, personalization, and behavioral targeting to improve customer lifecycle marketing. About You: • Experience working with Braze as a primary CRM platform. • Strong understanding of CRM best practices across email, mobile, and digital channels. • Comfortable handling customer data and segmentation, with a good grasp of database marketing. • Proficient in campaign performance analysis, using insights to drive continual improvement. • Experience working in fast-paced, high-volume B2C environments (ideally travel, leisure, or eCommerce sectors). • Excellent collaboration skills and ability to manage multiple stakeholders. Desirable: • Basic knowledge of HTML/CSS for email template editing. • Familiarity with customer journey mapping and lifecycle marketing strategy. • Exposure to tools such as Google Analytics, Looker, or other BI platforms.