Customer Engagement & Data Manager

We are seeking a strategic and detail-oriented Customer Engagement & Data Manager to lead customer outreach and engagement for executive-level events across EMEA. This high-impact role sits at the intersection of event marketing, data strategy, and CRM operations, ideal for someone who thrives in a fast-paced environment and enjoys turning data into action. You will be responsible for managing end-to-end registration processes, optimising large-scale datasets, and driving insights that strengthen customer relationships and support business objectives. Key Responsibilities • Maintain the integrity and accuracy of customer data through ongoing cleansing, segmentation, and validation. • Define and execute strategies for selecting customers to invite to executive-level events, aligned with business priorities. • Design and implement invitation strategies in collaboration with stakeholders, creating toolkits for consistent regional execution. • Lead the setup and management of event registration systems and related technologies. • Oversee the end-to-end invitation process, including timelines, stakeholder approvals, and compliance with data governance standards. • Collaborate with agencies to brief, create, and deliver targeted marketing emails that drive engagement and conversion. • Provide accurate data and actionable insights for stakeholder reports and newsletters. • Develop and document standard operating procedures to streamline CRM workflows and ensure efficiency. • Align data and outreach strategies with wider business objectives in partnership with cross-functional teams. • Work with analysts to automate data flows and reporting processes, reducing manual effort. • Identify and drive continuous improvements in CRM and data management operations. • Monitor and report on KPIs related to engagement, pipeline progression, and data quality. Qualifications & Skills • Advanced Microsoft Excel proficiency, with experience managing and analysing large datasets. • Strong understanding of GDPR and EMEA data privacy regulations. • Proven background in customer data management, CRM strategy, and marketing operations. • Familiarity with platforms such as Marketo, Salesforce, Microsoft Dynamics, Splash, and Power BI. • Excellent analytical skills with the ability to translate complex data into clear insights. • Strong organisational and communication skills with meticulous attention to detail. • Experience creating and implementing scalable standard operating procedures. • Comfortable working cross-functionally and managing multiple priorities in a fast-paced environment. Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates