Our gaming, media or consumer technology client is seeking a Senior Consumer Insights Analyst to join their growing Publishing Insights Team. Job Title: Senior Insights Analyst, Publishing Location: Los Angeles, CA (Hybrid) Employment Type: Full-time About the Role As a Sr Insights Analyst on the Publishing team, you will play a critical role in shaping global publishing strategy through data-driven insights. You will partner closely with product managers and cross-functional teams to uncover opportunities, define KPIs, and drive strategic decisions that enhance player and fan experiences across a global esports portfolio. Key Responsibilities • Collaborate with product managers to identify strategic growth opportunities for global esports. • Define and implement KPIs for international leagues to support regional optimization. • Translate complex business challenges into structured, data-informed solutions. • Develop new metrics and analytical models to understand global gaming audiences and inform product strategy. • Build dashboards, data pipelines, and experiments to analyze player behavior and league performance. • Design and execute A/B tests and causal inference studies to evaluate product impact. • Align with Insights and product teams to support strategic initiatives and enhance data capabilities. Minimum Qualifications • 7+ years of experience in analytics, data science, product strategy, or a related field within gaming, media, or consumer technology. • Proven experience analyzing large datasets and synthesizing actionable insights. • Strong background in business or product strategy development. • Advanced proficiency in SQL or Python (daily use expected). • Skilled in data analysis and spreadsheet tools (Excel or Google Sheets). • Excellent communication and stakeholder management skills. Preferred Qualifications • Experience with Databricks and Tableau. • Familiarity with data pipeline tools such as dbt (Data Build Tool) and Jinja • Proven ability to work with senior executives and cross-functional product teams.