Data Analyst - Adobe Customer Journey Analytics

We have a 6 month contract to hire Data Analyst 5 opening for a seasoned digital analytics professional with over 10 years of hands-on experience in behavioral analytics, specializing in Adobe Analytics and Customer Journey Analytics. They possess a deep understanding of digital analytics implementation and excel at translating business goals into actionable insights and visual dashboards. They have a proven ability to critically evaluate web designs to ensure alignment with performance objectives, and are comfortable leading the development of feature-level dashboards that drive product OKRs and demonstrate tangible business value. With strong storytelling skills and attention to detail, they clearly communicate data outcomes to both technical and non-technical stakeholders. This candidate is collaborative, proactive, and thrives in agile, cross-functional environments. They are adept at partnering with product managers, UX designers, and development teams to support and refine site measurement strategies. Ideally, they bring familiarity with UX principles, healthcare digital experiences, and tools like Miro or Figma, enhancing their ability to contribute across the full analytics lifecycle. They are self-motivated, flexible, and ready to be a thought leader in shaping this company’s next generation of digital behavioral tracking. 100% Remote. M-F 8-5. Top 3 : Expert in Data Analysis and Visualization Extensive Knowledge of Adobe Analytics/Adobe CJA dataset Story telling/Attention to detail MUST HAVES: A minimum of 10 years of experience in behavioral analytics, specializing in Adobe Analytics or Customer Journey Analytics. • Deep understanding of digital analytics implementation requirements. • Ability to critically evaluate designs to ensure alignment with business objectives and site performance. • Proficiency in data visualization, demonstrating value without relying on traditional sales data. • Strong analytical skills and ability to interpret complex data sets • Excellent communication and collaboration skills • Experience with user experience (UX) design principles • Bachelor’s Degree (pref in data science or business analytics) • NICE TO HAVES:Healthcare Experience • Adobe Customer Journey Analytics • Business Practitioner Professional Certification • Experience with custom project creation using Adobe Customer Journey Analytics • Background in the health care industry • Proficiency in designing wireframes or mockups using tools like Miro or Figma • Familiarity with agile project management methodologies Disqualifiers: no experience collaborating with web site decision-makers or designers Performance indicators: On time delivery of requirements; on time completion of dashboards that demonstrate value of web projects; effective collaboration with business partners (ability to manage scope creep, reduce cycles to final product by working with stakeholders to define outputs and remain aligned throughout life of the project). About this Role: Imagine a role where you can seamlessly connect business objectives with tangible site usage metrics, showcasing the immense value delivered by this company’s Digital Experience and Engagement department. • In this position, you will have the unique opportunity to pioneer the next generation of behavioral usage tracking, setting the stage for current and future Data Analysts to thrive. • You'll collaborate closely with product and business teams, demonstrating the true impact of data-driven decisions and helping shape the future of our digital landscape. About this Team: Culture statement – Our team works collaboratively to set and follow standards across our individual product domains. We are motivated, self-starters willing to push our limits to obtain the best outcomes. • Team Composition – Small team, 60% FTE, 40% contractors • Key Stakeholders – Product Management, UX, Marketing & Platform Teams • Key Partners – web development, platform configuration, marketing • Team Purpose – support the implementation of behavioral usage tracking that allows our team to provide progress toward OKRs and usage insights to help Product make data-driven decisions regarding web needs. • Reason for request – align a Data Analyst a sub-section of our member web experience product team. • Motivators – team realignments happening during 2025 will require an Analyst that is confident in digging into this sub-set of experiences to assist product in showing the value of their deliveries. Responsibilities: • Major deliverables to support our process: formulate requirements (business questions), tech spec (what data you need), QA guide (data integrity), feature-level dashboard that measures and shows progress toward defined OKRs, validation of data in the dashboard, presentation of analysis/outcomes and next steps/recommendations. • The following activities support these deliverables: • Attend daily standup with rotation of 1 of 6 agile development teams • Attend design reviews for new development work to get an understanding of the purpose and begin to formulate needed measurements to show progress toward success • Attend bi-weekly Data Analytics touch base to discuss ad hoc reporting needs that may come in from health plan/business stakeholders • Facilitate ad hoc design/requirements reviews with Analytics team members to maintain alignment in tracking standards across our team. • At least weekly discussion with Analytics Launch Developer to kick start any coordination that will be needed between the Agile Development Teams and Analytics Launch Developer