Data Analyst - Google Analytics

Primary Talent Partners has a new contract opening for a Data Analyst - Google Analytics with our large power and utilities client in Charlotte, NC. This is a 12-month contract with a potential for extension. This is a hybrid position - 3 days a week in office. Pay: $60.00 - $70.00/hr; W2 contract, no PTO, no Benefits. ACA-compliant supplemental package available for enrollment. Candidates must be legally authorized to work in the United States and must be able to sit on Primary Talent Partners W2 without sponsorship. Schedule: Hybrid: M,F Remote, Tues, Wed, Thurs Description: Top skills team is seeking: • Master PBI with DAX, SQL skills • Python - See desc. • Business Analyst/Technical Analyst Experience - Really nice to have, will be doing mapping - web and app data, participation data • SaaS - Nice to have familiarity with • Google Analytics (GA4) - nice to have • Salesforce Marketing Cloud - nice to have Position Overview We are seeking a Business Intelligence Engineer/ Data Engineer to join our Marketing Analytics team. This position will focus on optimizing existing Python data pipelines, implementing best practices for code documentation and version control, and developing comprehensive Power BI data models to support marketing analytics initiatives. Key Responsibilities: Business Intelligence & Analytics • Design and architect scalable marketing data infrastructure that supports current and future analytical needs. • Design and develop Power BI data models tailored for marketing analytics • Create interactive dashboards and reports that provide actionable marketing insights • Collaborate with marketing stakeholders to understand analytical requirements • Build and automate marketing dashboards using Microsoft Power BI • Design PBI dashboard templates to achieve goals each line of business (LOB) • Optimize data models for performance and scalability • Ensure data accuracy and consistency across all BI solutions • Use Python to perform advanced data analysis, modeling and automation • Develop scripts to streamline marketing reporting, anomaly detection and audience segmentation • Develop audience segmentation and clustering models to identify high-value customer groups and optimize campaign targeting Data Engineering & Pipeline Management • Develop data pipelines and ETL processes to integrate GA4 with other marketing platforms and data products. • Maintain and optimize existing Python scripts for data extraction and file transfer processes • Debug and troubleshoot data pipeline issues to ensure reliable data flow • Implement comprehensive error reporting and monitoring systems • Ensure all code adheres to security protocols and compliance requirements • Document all code and processes in GitHub with clear, maintainable documentation Code Management & Best Practices • Create technical documentation and data governance frameworks to ensure data quality and consistency. • Clean up and refactor existing codebase for improved maintainability • Implement version control best practices using GitHub • Establish coding standards and documentation protocols • Conduct code reviews and ensure quality assurance processes Required Qualifications • Bachelor's degree in Computer Science, Data Science, Engineering, or related field • 5+ years of experience in data engineering or business intelligence roles • Strong proficiency in Python programming and data manipulation libraries • Extensive experience with Power BI development and data modeling • Solid understanding of marketing analytics concepts and KPIs • Experience with GitHub and version control systems • Knowledge of data security protocols and compliance requirements • Strong problem-solving and debugging skills • Excellent documentation and communication skills Preferred Qualifications • Command of Google Analytics / Google BigQuery (GBQ) • Experience with cloud platforms (AWS) • Experience with marketing automation platforms and CRM systems (Sales Cloud) • Command of SQL and database management systems • Familiarity with data visualization best practices • Understanding of statistical analysis and data science concepts • Certification in Power BI or related BI tools Key Success Metrics • Successful documentation and cleanup of existing Python codebase within first 90 days • Implementation of robust error reporting system • Development of comprehensive Power BI data models for marketing analytics • Reduction in data pipeline errors and improved system reliability • Enhanced marketing insights through improved BI solutions Primary Talent Partners is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws. If you are a person with a disability needing assistance with the application or at any point in the hiring process, please contact us at info@primarytalentpartners.com #PTPJobs