A fast-growing group operating across multiple ethical and purpose-led eCommerce brands is hiring a contract Commercial Insights Analyst to help transform data into strategic advantage. This is a hybrid role based in Oxfordshire, with office attendance required on Tuesdays, Wednesdays, and Thursdays. To be considered, applicants must be located within a 45-minute commute. You'll sit at the heart of commercial decision-making, using behavioural, transactional, and digital data to improve customer experience, boost conversion, and increase lifetime value. Working across a variety of brands and business units, your insights will directly influence pricing, promotions, stock strategy, and customer journeys. What You’ll Be Doing • Identify behavioural trends and customer signals to improve site conversion • Use browsing and purchase data to personalise user journeys and influence CRM strategy • Run commercial experiments (A/B tests, pricing trials, segmentation) to drive margin and retention • Build and maintain dashboards and reports that guide business teams • Collaborate with marketing, product, tech, and supply chain teams to embed insight-led decisions • Improve tracking setup and support the overall maturity of the analytics function Technical Skills: • Strong ETL, SQL and BigQuery knowledge • Experience with Google Tag Manager (GTM) and understanding of data layers • Familiarity with server-side tracking principles • Exposure to Power BI or similar BI tools is a bonus Commercial Understanding: • Background in eCommerce or retail analytics is highly desirable • Comfort working with key business metrics (e.g. profit margin, AOV, customer value) • Experience in A/B or multivariate testing Why Join? • Work across diverse eCommerce brands with meaningful impact • Join a growing analytics team with genuine support for development • Help shape how purpose-led businesses use data to grow • Hybrid working with 3 days in the office near Wallingford If you're a commercially-minded analyst looking to apply your skills in a values-driven business, this is a chance to work at the intersection of insight, innovation, and ethical retail.