Data Analyst (Media Insights & Planning Manager)

Data Analyst (Media Insights & Planning Manager) Location: Angel Building, 407 St John Street, London, EC1V 4EX Contract: 12 Months Pay rate: 300GBP/day PAYE About the Role Client is looking for a data-driven, commercially minded insights leader to join our Media Insights & Planning (MIP) team. In this role, you’ll sit at the intersection of data, digital media, and revenue strategy — helping global hotel and travel partners design smarter, more impactful advertising campaigns using first- and third-party data. If you enjoy turning complex datasets into clear business stories, partnering with Sales teams, and influencing revenue growth, this could be a strong fit. 🎯 What You’ll Be Doing • Translate traveler booking, search, and industry data into actionable advertising strategies • Provide strategic campaign planning support to global hotel and travel partners • Partner closely with Sales teams to strengthen advertising pitches and drive revenue growth • Present data insights in partner-facing meetings to influence campaign decisions • Support quarterly and annual revenue targets through data-backed recommendations • Collaborate cross-functionally with Analytics, Yield, Product, Strategy, and Operations • Help innovate and automate reporting tools, dashboards, and internal processes • Stay ahead of trends in travel, ecommerce, digital advertising, and AI 🧠 What We’re Looking For Required Experience • 3–5+ years in ecommerce, digital marketing, ad tech, business consulting, or travel/OTA environments • Experience working in a data-driven culture where insights influence business decisions • Strong storytelling skills — ability to turn data into clear commercial narratives • Experience collaborating with Sales or revenue teams • Comfortable in fast-paced, cross-functional environments Technical Skills • Hands-on experience with Looker and/or Tableau • Experience with Google Analytics (or similar analytics tools) • Familiarity with digital advertising metrics and campaign performance analysis Nice to Have • SQL and/or Power BI knowledge • Experience with Omniture, GWI, Sprinklr, XM Discover (sentiment analysis) • Travel industry or OTA experience • Spanish language skills 💡 Why This Role Is Exciting • Direct impact on advertising revenue growth • High visibility across global Sales and partner teams • Blend of analytics, strategy, and commercial influence • Exposure to global travel trends and media innovation • Opportunity to shape systems, tools, and automation within the MIP function 👤 Ideal Profile You’re someone who: • Loves uncovering patterns in data • Thinks commercially, not just analytically • Enjoys presenting insights to stakeholders • Can connect analytics with business growth • Is curious about travel, tech, and digital media trends