Data Analyst (Media Measurement)

Job Title: Media Measurement Data Analyst (AI-Enhanced Marketing Analytics) Location: Hybrid – Dallas/Frisco, TX Type: Contract with potential for conversion About the Role Out client is seeking a Media Measurement Data Analyst to turn data into powerful storytelling that drives brand strategy and informs C-suite decisions. This role sits at the intersection of data analysis, marketing insight, and AI-assisted intelligence — measuring the impact of media across social, TV, influencer, retail, and digital channels for some of America’s most iconic brands. You’ll join a fast-paced, high-visibility team that delivers insights bi-weekly to senior leadership. Working within the business organization (not IT), you’ll blend analytical precision with narrative clarity to define what success looks like across Client’s media investments. Key Responsibilities • Perform full-funnel media measurement across paid, owned, and earned channels (social, TV, influencer, retail media, etc.). • Conduct data harmonization, taxonomy standardization, and KPI alignment across enterprise media programs. • Write and optimize SQL queries to extract, transform, and aggregate large datasets from multiple media sources. • Use advanced Excel and statistical techniques to analyze performance data, identify trends, and quantify ROI or incremental lift. • Translate analytical results into strategic stories and executive-level recommendations for senior leadership. • Collaborate with media managers, agency partners, and buyers to interpret results and drive media optimization. • Contribute to the design and enhancement of Power BI dashboards for recurring and ad-hoc reporting. • Explore opportunities to integrate AI-powered analysis and automation (e.g., LLM-assisted reporting, anomaly detection, or predictive modeling) into reporting workflows. Candidate Profile • Strong SQL expertise – able to query, join, and structure large datasets efficiently. • Advanced Excel skills, including pivot tables, modeling, and data visualization. • Statistical analysis experience – capable of identifying trends, variances, and causal insights. • Exceptional data interpretation and storytelling ability – translating analytics into clear business narratives. • Understanding of data infrastructure and data flow; familiarity with media data ecosystems a plus. • Power BI experience is strongly preferred; may offset lighter soft skills. • Comfort in fast-paced environments with high visibility and tight turnaround times. Preferred Skills • Familiarity with media measurement, MMM, attribution modeling, or marketing science. • Exposure to AI-driven analytics tools or generative AI for insights summarization. • Experience with agency collaboration or enterprise-level marketing analytics. Why This Role • Direct C-suite visibility — your reports and insights shape brand investment decisions every two weeks. • Work on iconic brands • Hybrid flexibility (Dallas/Frisco HQ). • Opportunity to bridge data science and business storytelling in an organization that values innovation and intelligent automation. Interview Process • Single interview focused on: • Data literacy and critical thinking • Problem-solving approach • Ability to dimensionalize data and communicate insights • Storytelling and past project examples