Data Analyst

INNOCEAN USA, a full-service advertising agency, is looking for a Data Analyst to join our Hyundai team! We are seeking a detail oriented Data Analyst to support our digital analytics team in collecting, validating, and reporting on website and campaign performance. This role is ideal for someone early in their analytics career who is eager to build hands on experience with web analytics platforms, dashboards, and data quality processes while learning how data supports marketing and business decisions. The Data Analyst will work closely with senior analysts, strategists, and cross functional partners to ensure accurate data collection and clear reporting that drives insights. ESSENTIAL DUTIES/RESPONSIBILITIES • Support the collection, organization, and validation of web analytics data across websites and digital campaigns • Assist with building and maintaining recurring reports and dashboards using tools such as Google Analytics 4, Big Query, Excel, Looker, Tableau, or similar platforms • Perform basic analysis to identify trends, anomalies, and performance changes, escalating findings to senior analysts • Help QA analytics implementations by validating tags, events, and data accuracy using debugging tools • Document tracking requirements, metrics definitions, and reporting notes to support team knowledge sharing • Partner with internal teams (media, creative, development, and strategy) to understand reporting needs and measurement goals • Maintain data hygiene by checking for broken tags, missing data, or inconsistent metrics • Support ad hoc analysis requests and presentation preparation for internal teams and clients REQUIREMENTS • Bachelor’s degree in Analytics, Marketing, Business, Statistics, Computer Science, or a related field (or equivalent practical experience) • 0–2 years of experience in web analytics, digital marketing, or data analysis (internships and relevant coursework included) • Familiarity with web analytics tools such as Google Analytics (GA4), Adobe Analytics, or similar platforms • Working knowledge of Google BigQuery, including running basic queries and using it as a data source for analysis or reporting • Working knowledge of SQL (BigQuery Standard SQL), including querying GA4 data exports for analysis and reporting • Basic proficiency in Excel or Google Sheets (pivot tables, formulas, charts) • Strong attention to detail and an interest in data accuracy and quality • Clear written and verbal communication skills PREFERRED QUALIFICATIONS • Exposure to tag management systems (GTM, Tealium) • Experience with data visualization tools (Looker, Tableau, Power BI, Data Studio) • Basic understanding of digital marketing concepts (media, SEO, site performance, funnels) • Introductory knowledge of Python, HTML, JavaScript, or how websites function • Agency or multi stakeholder environment experience WHAT YOU’LL LEARN • How analytics data is collected, validated, and used in real world marketing environments • Best practices for reporting, dashboards, and performance measurement • How to translate raw data into clear, actionable insights • Collaboration across analytics, media, strategy, and development teams BENEFITS • Access to our health benefits • Paid sick days • 401k match • On-site Barista • Beautiful campus across from the Pacific Ocean Salary range: $85,000 to $100,000 Pay is dependent upon several factors including but not limited to: years of experience, client, training, and transferable skills. Who are we? We are explorers. We look out to the edge of the world and ask, "where haven't we been before?" Together, we hunt for an intersection of art and science, creativity bolstered by data. Storytelling layered in strategy. Innovation rich in intelligence. Our adventures are many, our quests, undaunted. Our possibility is as vast as the ocean. Always remembering, the deeper we