Data Analyst With Agency POC, Media, Advanced SQL, Advance Excel Exp

Dear Candidates, Greetings! We have a contract role with one of our clients. Kindly find the below details and let me know if you are interested. Role: BI Marketing Analytics Sr Analyst Location: Remote Type: Contract MUST NEED Skills: Advance SQL Coding, Advanced Excel and Agency POC, Media Marketing Terms Analytics & Insights: • Analyze marketing/media performance; provide actionable recommendations; support ad hoc analysis. • Translate agency reports into internal insights; ensure consistent interpretation of performance data. Media Mix Optimization: • Implement optimization strategies based on media mix model outputs and experimentation. • Implement incrementality testing roadmap with agencies; lead optimization discussions with partners. Reporting & Dashboards: • Create and maintain dashboards for internal teams and external agencies. • Integrate agency data into business-specific reporting frameworks. Experimentation / Testing: • Support experimentation and testing to improve marketing effectiveness. • Manage incrementality testing with agency partners. Collaboration & Communication: • Work with internal marketing, data engineering, and external agencies. • Serve as primary liaison for all analytics-related communications with agencies. Data Pipeline Improvement: • Collaborate with data engineering to enhance marketing data pipelines and ensure integrity. • Improve governance and consistency in data handling with agencies.