Data Scientist

Description • Lead forecasting efforts leveraging Marketing Mix Modeling (MMM) and advanced time series techniques to drive accurate, actionable insights. • Identify and implement enhancements to improve the accuracy and efficiency of MMM-based forecasts. • Develop and automate rigorous testing and validation frameworks to ensure forecast reliability and robustness. • Collaborate cross-functionally to build and refine marketing spend optimization models that maximize ROI. • Proactively explore innovative data science approaches to continuously elevate forecasting and optimization capabilities. Qualifications • Statistical programming languages such as Python or R • Experience in time series forecasting and/or machine learning • SQL (for data querying and manipulation) • A strong drive to explore data deeply, question assumptions, and seek continuous improvement in forecasting models and methodologies. • The ability to work effectively across teams, clearly articulate complex technical concepts, and integrate diverse perspectives to enhance marketing optimization efforts. • Snowflake (or similar cloud data warehouse experience) • Optimization techniques and tools (to support marketing spend optimization efforts) • HOURS: M-F 9-5 p.m. EST preferable Benefits Healthcare Insurance: Synectics offers eligible employees and their dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Premiums are subsidized by Synectics. Dental Insurance: Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Vision Insurance: Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. 401(k) Plan: The Synectics Inc. Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first of the month following at least 1 calendar year after employment begins. Synectics is an equal opportunity employer.