Data Scientist

We’re hiring a Senior Data Scientist to own end-to-end Marketing Mix Modeling (MMM) and conversion/attribution analytics. This is a hands-on role for someone who has shipped models to production, influenced real ad spend decisions, and can partner directly with Sales, Strategy, and Planning leadership. MMM & Media Planning (60%) • Own MMM end-to-end: data prep → modeling → validation → production • Build & maintain pipelines with Data Engineering (GCP) across linear, streaming, audio, and digital • Translate outputs into actionable planning insights (budget allocation, channel mix, optimization) • Integrate MMM into internal tools for planning & campaign measurement • Calibrate models with lift studies and reconcile against MTA/platform data Attribution & Conversion Analytics (30%) • Build and productionize multi-touch attribution (MTA) models • Analyze 1P / 2P / 3P data (pixels, viewership, retail, search, etc.) to measure campaign performance Execution & Stakeholder Ownership (10%) • Write production-level code and own model deployment • Present insights to VP+ stakeholders, agencies, and advertisers • Independently drive initiatives from concept → production • Collaborate with engineers, data scientists, and product teams Required: • 7+ years in data science (4+ years in MMM / marketing measurement) • Proven experience shipping models + pipelines to production • Strong Python/R + SQL + modern data stack (cloud, CI/CD, orchestration) • Deep experience with MMM, MTA, incrementality testing, lift studies • Experience with MMM frameworks (e.g., Robyn, PyMC, Meridian, LightweightMMM) • Strong executive communication (technical + business audiences) • Ability to work hybrid in NYC (4 days/week) Preferred: • Media-side experience (publisher, streaming, ad-tech, agency) • Exposure to ACR / set-top box / streaming data • Experience with 3rd-party data providers (NIQ, Polk, EDO, etc.) • GCP (BigQuery, Vertex AI, Composer) • Familiarity with clean rooms, identity graphs, cross-platform measurement • Background in causal inference (GeoLift, synthetic controls, uplift modeling) IG has benefit options available at a discount from Day 1 of employment. This is a 12month contract to start paying around $65/hour.