Digital Analyst 4

Job Details • Digital Analyst 4 or Web Analyst 4 (Contract) • Location: Remote (US) • Duration: 07/06/2026 – 02/27/2027 • Team: CXO Web US Job Description • Seeking a senior-level Digital or Web Analyst to support global web analytics, customer journey measurement, reporting strategy, and analytics governance initiatives. This position will serve as a primary analytics resource across recurring site experiences, stakeholder reporting, platform administration, and advanced analytics initiatives including GenAI and LLM-related use cases. Responsibilities • Serve as the primary Web Analyst supporting core web and experience analytics across global and recurring site components • Deliver ad hoc analysis, stakeholder-ready reporting, and actionable business insights • Manage and support Adobe Customer Journey Analytics (CJA) administration, including: • Derived fields • Segmentation cleanup • Troubleshooting • Governance and environment optimization • Support analytics tool integrations into Customer Journey Analytics • Provide advanced analytics support for LLM and GenAI-driven business initiatives • Partner with stakeholders to operationalize AI-generated insights into reporting and decision-making processes • Support Databricks reporting datasets, exports, and reporting enablement workflows • Collaborate with cross-functional teams to improve reporting adoption, data accessibility, and insight storytelling • Define measurement strategies, KPIs, tracking requirements, and implementation specifications • Validate analytics implementations and ensure data quality across web experiences • Conduct funnel analysis, customer journey analysis, attribution analysis, and experimentation reporting • Translate complex business questions into measurable analytics frameworks and recommendations Required Qualifications • Deep hands-on experience with Adobe Customer Journey Analytics (CJA) • Strong knowledge of Adobe Experience Platform (AEP), including datasets, XDM schemas, identities, and platform architecture • Expertise building dashboards, freeform tables, calculated metrics, segments, cohort analyses, fallout reports, and flow visualizations • Experience configuring CJA Data Views, attribution models, persistence settings, and reporting structures • Strong understanding of Adobe Analytics and migration considerations to CJA • Experience with Adobe Web SDK (Alloy), Adobe Launch/Tags, data layers, and digital data collection strategies • Experience creating measurement frameworks, SDRs, and implementation QA processes • Working knowledge of XDM schema design and field mapping • Strong SQL skills for data analysis and validation • Experience stitching customer data across web, app, CRM, and offline channels • Understanding of data governance, privacy requirements, GDPR, and CCPA • Strong stakeholder management and executive communication skills • Ability to translate analytics findings into business recommendations and measurable outcomes Preferred Qualifications • Adobe Analytics Certification and/or CJA Certification • Experience with Adobe Target, Adobe Journey Optimizer, or Real-Time CDP • Experience with Tableau, Power BI, or Looker • Python or R scripting experience • Marketing analytics or paid media analytics experience Education • Bachelor's degree in Marketing, Business Analytics, Statistics, Computer Science, Information Systems, or a related field • Equivalent practical experience will also be considered Compensation • Pay Rate: Up to $59.86 per hour W2 Requisition ID: #37348977