Digital Analyst

We’re looking for an experienced analytics specialist to join our dynamic team. Ideal candidates are both strategic thinkers and analytical experts who thrive on translating complex data into actionable insights. You are what we call a client-focused problem solver. You excel at managing multiple projects, leading client conversations, and turning data into strategic recommendations. If you love implementing and troubleshooting tracking systems, diving into analytics, have a passion for optimizing measurement plans, and can build strong relationships with clients and team members alike, this role could be a perfect fit. This is a freelance role and requires working hours of 12:00–21:00 local time to ensure strong collaboration with our U.S. teams. Who You Are • You have a strong background in marketing analytics, with expertise in data analysis and web tracking performance optimization. • You bring advanced skills using analytics tools like Google Analytics, Tag Manager, and data visualization platforms (e.g., Tableau, Looker Studio). • You excel in turning complex data into actionable insights that drive strategic decisions for clients. • You are a clear communicator, comfortable presenting detailed findings and recommendations to clients and internal teams. • You have experience managing client relationships, acting as a trusted advisor, and providing expert guidance. • You thrive in a fast-paced environment, managing multiple projects and shifting priorities with ease. • You know when to rely on data and when to use intuition, making balanced, informed decisions. • You enjoy collaborating with cross-functional teams and contributing to a culture of continuous learning. • You are fluent in English and Spanish, with additional language skills (such as French) considered a bonus. What You'll Do • Analyze digital performance data using tools like Google Analytics,,Tableau, or plain old Excel to identify trends, user behavior insights, and growth opportunities. • Develop comprehensive measurement strategies, define KPIs, set up tracking systems, and ensure accurate data collection for digital marketing initiatives. • Build detailed reports and interactive dashboards that provide clients actionable insights on campaign performance and business impact. • Oversee data integration projects, combining data from various sources (e.g., website analytics, CRM, and ad platforms) for a holistic view of marketing performance. • Synthesize complex data into clear presentations, deliver strategic recommendations, and outline the next steps for clients based on analytical findings. • Collaborate with marketing, content, and development teams to ensure data-driven decision-making supports overall business objectives. • Conduct regular audits of analytics setups, troubleshoot issues, and implement best practices to ensure data quality and accuracy. • Stay current with industry trends, tools, and emerging technologies to bring innovative analytics solutions to clients. • Educate clients on key metrics, demonstrating the value of analytics and guiding them in leveraging data for strategic growth. Pay £4,000 - £6,000 a month