Digital Analytics Business Analyst - Adobe Tools

Job Title: Analytics Expert (Adobe tools) Location: Dallas, TX (Onsite - 4 to 5 days in a week) - Prefer locals Employment Type: Contract About Smart IT Frame: At Smart IT Frame, we connect top talent with leading organizations across the USA. With over a decade of staffing excellence, we specialize in IT, healthcare, and professional roles, empowering both clients and candidates to grow together. Role Summary The Customer Journey Analytics Business Analyst and Agile Scrum Master serves as a hybrid analytics and delivery leader responsible for translating business reporting needs into actionable requirements within Adobe Customer Journey Analytics while enabling Agile execution across analytics teams. Top Skills Integrated into the Role • Strong requirements gathering and documentation • Expertise in Adobe Analytics Workspace and CJA concepts • Ability to interpret segments, calculated metrics, and reporting structures • Understanding of marketing channels, processing rules, and classifications • Detail oriented validation and QA skills • Ability to translate business questions into measurement definitions • Facilitation of Scrum ceremonies • Backlog management and prioritization • Impediment removal and team support • Effective stakeholder communication • Coaching teams on Agile principles • Conflict resolution and team alignment • Continuous improvement mindset • Delivery planning and transparency