Digital Analytics Specialist - Contract

Digital Analytics Specialist - Contract Travel Client London - 2-3 days per week in the office £400-£450 per day inside IR35 Join a forward-thinking and innovative travel client dedicated to enhancing the customer experience through data-driven insights. We are seeking a proactive and detail-oriented Digital Analytics Specialist to support marketing and digital initiatives. In this key role, you will identify and source valuable data, generate actionable insights, and help optimise marketing strategies across multiple channels. Role & Responsibilities: • Manage and integrate marketing data from various sources to ensure accuracy and consistency • Build and maintain dashboards, reports, and insights using tools such as Tableau and Power BI • Develop multi-touch attribution models and support data strategy development • Collaborate with internal teams and external partners to deliver seamless campaign reporting • Drive continuous improvement through automation, testing, and performance optimisation • Identify opportunities for personalisation and enhance data processes for better decision-making Skills & Experience Required: • Proven experience in digital analytics with knowledge of CRM, loyalty programs, social media, and performance marketing • Strong knowledge of analytics platforms and marketing technology tools, especially Adobe and Salesforce • Expert user of Adobe Analytics • Experience with data visualisation tools like Tableau or Power BI • Excellent communication skills with the ability to influence stakeholders at all levels Benefits £400-£450 per day inside IR35, London based, 2-3 days per week in the office How to Apply Register your interest by sending your CV to Lloyd Dunstall via the Apply link on this page Digital Analytics / Adobe Analytics / Tableau / Travel