Digital Analytics Specialist

Role Name: Digital Analytics Implementation Specialist Location: Dallas, TX Duration: 12+ Months Job Description: • We are seeking a Digital Analyst to lead efforts in tag management implementation, data layer design, and cookie compliance strategy for our ecommerce business. • This role is critical in ensuring our analytics and marketing tags are deployed accurately and responsibly. • The ideal candidate has strong experience in GA4, GTM, and consent management, and is a clear and effective communicator who builds trust with business stakeholders through data accuracy and integrity. Tag Management & Compliance Implementation • Own and maintain client tag manager platforms (typically Google Tag Manager), ensuring scalable and organized implementation. • Design and manage data layer specifications to support robust GA4 tracking and marketing pixel deployment. • Partner with legal, marketing, and development teams to manage cookie consent compliance (e.g., GDPR, CCPA, CPRA). • Implement and maintain tag behavior aligned to user consent choices using consent management platforms (e.g., OneTrust, TrustArc). • Troubleshoot tag firing, event tracking, and dataLayer issues across web platforms. • Serve as a strategic advisor on data privacy impacts to marketing and analytics tracking. Analytics & Insights • Ensure accurate GA4 tracking for all key user interactions and digital performance measurement. • Interpret data with statistical rigor and translate findings into clear, actionable insights. • Identify trends, anomalies, and opportunities to improve ecommerce performance. • Develop and maintain dashboards and reports that monitor experience and revenue-driving KPIs. Stakeholder Communication & Collaboration • Present findings and recommendations to stakeholders in a clear and compelling way. • Build trust with business leaders by ensuring accurate data interpretation and transparency in reporting. • Collaborate with marketing, product, engineering, and legal teams to align on goals and data requirements. Your skills and experience • Strong expertise in GA4 and its event-based tracking model. • Hands-on experience with Google Tag Manager, including custom HTML tags, triggers, and variables. • Familiarity with JavaScript and Best Practices. Regards Rahul Bansiwal linkedin.com/in/rahul-b-14b5a4168 (2014792186) | Office: (201) 479 2186 EXT: 444 rahulb@net2source.com www.net2source.com 270 Davidson Ave, Suite 704, Somerset, NJ 08873, USA Knowledge is Power.