Digital Analytics Specialist

Digital Analytics Specialist – Tableau Focus Location: Hybrid - Boston, MA – Need local or within 30-45 minutes communicative distance! Duration: 12 Months Digital Analytics Specialist – Tableau Focus We’re expanding our Digital Analytics team and seeking a passionate data reporting and visualization expert. This newly created role will turn raw data into actionable insights, driving our digital strategy through impactful Tableau dashboards. You’ll collaborate closely with Product Owners, Software Engineers, and UX professionals as part of our Enterprise Digital Experience Team, supporting our company-wide digital transformation for customers, agents, and employees. Responsibilities • Lead the creation and optimization of Tableau dashboards and scorecards to deliver performance insights, cost-benefit analyses, impact assessments, and forecasts. • Manage analysis backlogs and communicate insights to Product Owners and stakeholders. • Collaborate with engineering teams to define and deliver data/reporting requirements aligned with business goals. • Extract, transform, and analyze data from multiple systems to provide holistic business solutions. • Conduct data mining and transformation initiatives to uncover trends and opportunities. • Leverage analytics tools (e.g., Google Analytics 4, Heap, Redshift, Tealium) to analyze customer behavior and support A/B testing. • Partner with Product Owners and UX experts to align analytics with digital product goals and project lifecycles. • Support project justification, analytics during execution, and post-project performance monitoring. Qualifications • Bachelor’s degree in Business Analytics, Information Systems, Statistics, or a related field (Master’s preferred; equivalent experience considered). • Minimum 3 years of advanced Tableau experience, with a strong portfolio; certification or Tableau community involvement a plus. • Proficiency in SQL (2+ years) for data extraction and dashboard support. • Familiarity with data management and analytics tools such as Google Analytics 4, Heap, Redshift, Tealium. • Skilled in Excel, PowerPoint, and Google Sheets. • Strong communication skills—both visual and verbal—to present complex data effectively. • Proven experience collaborating with cross-functional, technically sophisticated teams. • Ability to manage multiple priorities in a fast-paced environment with accuracy and attention to detail. • Experience in insurance or financial services is a plus.