Digital Data Analyst – Product

Contract type: Fixed term, 23-month contract, full time Reports to: Senior Data & Analytics Manager Location: Premier League Offices, Paddington, W2 1HQ Overview The Premier League’s Digital Media team is seeking a Digital Analyst to support the growing demand for actionable insights across the League’s digital platforms. The Premier League’s digital media channels play a crucial role in expanding the global reach of our competition, increasing engagement among football fans, and supporting our member Clubs, broadcast licensees, and commercial partners. This new role will contribute directly to the League’s digital strategy by providing high-quality analysis and reporting across platforms. This exciting new role will be an important addition to the Digital Product & Marketing team, which oversees all Premier League digital media products, including Fantasy Premier League, and the Premier League’s first-party database. As a Digital Analyst, you will help track and evaluate performance across key digital functions — Operated (social media), Owned (website and app), and Direct (fan data) – with a primary focus on Website & App performance. You’ll work alongside internal stakeholders and external agencies to deliver clear, impactful insights that shape strategic decisions. The ideal candidate will bring a background in digital data or analytics, a strong sense of ownership, exceptional attention to detail, and a collaborative, proactive mindset. Who we are The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 900 million homes in 189 countries. We have a wide variety of responsibilities. These include organising the competition and its Handbook as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues. The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people. Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. Where possible, you will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements. The role • Collaborate with the Senior Data & Analytics Manager to compile, clean, and organise datasets from various sources. • Ensure data accuracy, consistency, and quality across reporting outputs and data pipelines. • Analyse user acquisition, behaviours, and engagement across the Premier League’s Website and App. • Implement and oversee tag management (e.g. Google Tag Manager or Adobe Launch) to ensure robust data capture. • Analyse digital campaigns to measure platform traffic and engagement, providing actionable recommendations. • Support the experimentation roadmap, working closely with the CRO Manager and Product Managers to identify optimisation opportunities. • Support the development of attribution models to assess the impact of channels, campaigns, and touchpoints on user conversion and engagement. • Assist in the growth of the Premier League’s first-party data, contributing to data acquisition and CRM integration efforts. • Support the production of Power BI dashboards and a suite of regular reports to support internal and external stakeholders. • Deliver insights and reporting to support commercial partnerships. • Contribute to market and competitor benchmarking to contextualise performance and inform strategic planning. • Champion the use and value of data-informed insights throughout the business. Requirements for the role • Strong affinity for digital data and analytics. • Strong hands on experience with Google Analytics 4 (GA4) and Google BigQuery. • Hands on experience with Google Tag Manager (GTM). • Working knowledge of SQL for querying and manipulating data. • Understanding of attribution modelling. • Understanding of A/B testing and experimentation methodologies. Optimizely experience an advantage. • High attention to detail and a structured, methodical approach to problem solving. • Excellent organisational and time-management skills. • Comfortable working independently and as part of a wider team. • Able to manage multiple projects and deliver to tight deadlines. • Positive, proactive attitude and strong communication skills. Our commitment to safeguarding includes implementing robust safer recruitment procedures to assess the suitability of individuals applying for roles that involve work with children and adults who are or may be at risk of harm. For further information, please see our Safeguarding Policy and Safer Recruitment Guidance. To apply please visit our careers page and apply with your CV and a cover letter. The closing date for applications is Sunday 14 September 2025. We will remove barriers that prospective candidates might face at any stage of our recruitment process. If you have a disability and would like the advert in an alternative format, or would like to talk about how we can adjust the interview process to best support you, please contact recruitment@premierleague.com