Digital Engagement Analyst – SMS & Push

Are you passionate about driving better customer experiences through smart, data-driven digital communications? Join our client's Program Support team as a Digital Engagement Analyst – SMS where you’ll take ownership of building, testing, and launching transactional SMS and push notifications that reach millions of customers daily. This is a high-impact role where your experience in Power BI, automation tools like Power Automate, and stakeholder-facing reporting will directly shape how customers engage with our products and services across key segments—Residential, Small Business, and Multi-Family. Why You’ll Love This Role: • You’ll own daily customer-facing messaging with clear ties to the business • You’ll collaborate with CX, IT, Marketing, and Operations to drive real-time improvements and impactful campaigns. • You’ll be empowered to automate, improve, and scale processes that reduce manual effort and drive measurable outcomes. • You’ll work in a fast-moving hybrid environment where initiative and ideas are valued, and results are visible. What You’ll Do: • Lead daily deployment, QA, and auditing of SMS and push notifications—ensuring accuracy, compliance, and customer clarity. • Troubleshoot issues and coordinate with internal teams to quickly resolve problems tied to campaign logic, content, or delivery. • Use tools like SQL, HTML, Power BI, Salesforce Marketing Cloud, and QA scripts to ensure messages perform as expected. • Evaluate existing processes and help automate or enhance them using tools like Power Automate or internal CMS tools. • Collaborate with internal stakeholders (IT, Marketing, Customer Experience) to build scalable e-communication strategies. • Analyze campaign effectiveness, engagement trends, and channel performance—making strategic recommendations. • Maintain campaign documentation, support user acceptance testing (UAT), and manage internal review workflows. Your Experience & Strengths: • 2–5 years of experience in digital operations, customer experience, or data-driven marketing support. • Strong command of Power BI, Power Automate, SQL, HTML, and stakeholder-facing reporting. • Experience working cross-functionally with technical and non-technical teams. • Familiarity with digital communication tools like Salesforce Marketing Cloud, SMS platforms, or QA systems. • Understanding of compliance and best practices related to SMS/email (e.g., CAN-SPAM). • Exceptional attention to detail and a track record of identifying, troubleshooting, and solving operational problems. Bonus Points For: • Experience in customer experience analytics or CX compliance reporting. • Project leadership or oversight of interns, analysts, or campaign execution teams. • Ability to deliver executive-ready insights and documentation across departments. Want to be notified of similar positions? Visit www.primaryservices.com/signup/ to sign up and have notifications delivered straight to your inbox!