Are you a data-driven visionary passionate about transforming marketing performance? Do you thrive on uncovering insights that drive real business impact? Our innovative healthcare client is seeking a Marketing Analytics Lead to spearhead their analytics efforts and optimize marketing investments across all channels. In this pivotal role, you'll be instrumental in shaping marketing strategy by translating complex data into actionable insights. You'll be a key player in enhancing campaign performance, maximizing lead conversion rates, and improving the overall member and prospect experience. Requirements: • Bachelor's degree • 2-4 years of experience in marketing and/or digital analytics, ideally in a healthcare context • Direct experience with Medicare Advantage or other managed care organizations is a strong plus • Expertise in developing data-driven insights, using advanced measurement techniques, and implementing testing methodologies such as A/B and multivariate testing • Proficiency in SQL, Microsoft SSMS, Python, Alteryx, Google Analytics, and dashboard tools such as Tableau or Power BI; Snowflake and/or Databricks experience • Experience with CRM and experience management platforms (e.g. Salesforce, Dynamics, Sitecore) If this sounds like a great fit, please send your resume to careers@arrowmac.com For more information about Arrowmac and all of our jobs, please visit www.arrowmac.com