Digital Marketing Analyst

Title: Digital Marketing Analyst Industry: Tech Location: , Duration: 12 months Responsibilities • Build, maintain, and optimize data-driven models, including experimentation frameworks, forecasting algorithms, and machine learning models. • Analyze campaign, product, and content performance across paid, organic, and total channel activity to identify trends and optimization opportunities. • Translate complex datasets and model outputs into clear, actionable recommendations for marketing and business stakeholders. • Develop automated reporting, performance benchmarks, and content taxonomies to support attribution and digital marketing analysis. • Apply NLP, topic modeling, competitive analysis, and consumer sentiment techniques while collaborating with marketing, social, creative, advertising, product, and data science teams. Requirements • 1–3 years of experience in data analytics, marketing analytics, data science, or a related field, plus a bachelor's degree or equivalent experience. • Strong understanding of statistical concepts, methodologies, and analytical techniques, with experience analyzing marketing, campaign, social, or content performance data. • Knowledge of social media metrics across Instagram, TikTok, YouTube, X, and Facebook, as well as paid and organic marketing channels. • Proficiency with Excel or similar spreadsheet tools; experience with social listening, competitive analysis, and audience or consumer insights platforms. • Strong ability to communicate complex findings to non-technical stakeholders, with excellent cross-functional collaboration skills; SQL and Python or R experience is preferred. Skills • Marketing analytics • Statistical analysis • Experimentation • Forecasting • Machine learning • Social media metrics • Content performance • NLP • Topic modeling • SQL