Digital Marketing Director

TreasurySpring is the product of an obsession with fixing the fundamental structural problems in money markets. Our fascination with the sector began painfully, during the Global Financial Crisis of 2008, where we had a front-row seat to watch the evaporation of liquidity in fixed income and the near collapse of the entire short-dated funding markets. We have been on a mission to help deliver more sustainable solutions for the money markets ever since, and we launched TreasurySpring in 2018 to offer institutional clients a single gateway to the broadest range of the best risk-adjusted cash investment options. As a fast-growing London-based financial technology company, we deliver a unique solution to a global multi-trillion-dollar problem, delivered globally from our offices in London and New York. Our regulated Fixed-Term Fund platform delivers new digital pipelines to connect cash-rich firms to institutional borrowers. Clients include large Private Equity funds, Asset Managers, listed Corporates, high-growth tech companies and many more. Learn more about why we do what we do here. The role: Digital Marketing Director The Digital Marketing Director will join our team and support TreasurySpring during an exciting period of growth. They will support the head of marketing in delivering the aims of the business through the overall marketing strategy and drive measurable growth through digital channels, data analysis, and technology. They will bring digital leadership, commercial accountability, technical fluency, and people management skills to the role. This new role will manage the Digital Marketing team, which currently comprises of one Digital Marketing Analyst, and the Marketing Events team, with a Marketing Events Lead and Marketing Events Analyst. What we’re looking for: Requirements • +8 years of experience in digital marketing. • Experience in the finance industry. • Proven experience running and optimising digital campaigns. Preferably experienced distributing not only the UK but also the US and EMEA. • Managing the digital budget (Eg: paid media, third party suppliers etc) and aligning it with other budget holders across the marketing team. • Understanding the customer journey through a digital landscape and introducing an effective CRO strategy as a result. • Knowledge of working with cutting edge AI tooling, incorporated into a Digital Marketing strategy. • Experience with building and maintaining a website, both local and globally. • Supporting and helping to develop the content strategy. • Experience in working with Hubspot (CRM and Marketing Hub). • A healthy understanding of lead generation (process and marketing initiatives). • Outstanding project management and communications skills; detail-oriented whilst also seeing the bigger picture. • Strong data analysis and reporting skills. • A team player and able to dive in on multiple projects. • Collaboration skills to work with the wider marketing and TreasurySpring team. What you’ll do: Responsibilities 1. Digital leadership • Define and deliver a digital strategy aligned to TreasurySpring’s marketing objectives, brand, and customer experience. • Lead our digital channels (paid, owned, and earned) ensuring integration and consistency across the funnel. • Balance performance marketing with a healthy appreciation for building brand equity. • Champion innovation, embedding and supporting data-driven decision-making offering the marketing team performance insights, and growth opportunities. • An appreciation of what and when to utilise Ai-enabled tools. 1. Commercial and performance orientated • Own our digital KPIs (driving traffic, leads, pipeline, conversion, ROI). • Manage digital budgets effectively, optimising the channel spend and being mindful of ROI. • Help to develop frameworks for attribution and measurement to demonstrate digital marketing’s impact on revenue. • Identify and act on new growth channels, audience opportunities, and market insights. • This role will report to the Head of Marketing, partner with Sales, Capital Markets, and Product teams to ensure digital marketing supports them and contributes directly to business growth. This includes coordinating MQL to SQL conversions, supporting new product launches, working on parallel coordination on tech projects across website, mobile etc. • Developing and implementing digital marketing, through social media advertising, email marketing, SEO, SEM and PPC. 1. Technology, data and AI • Assess and oversee the marketing tech stack: HubSpot Marketing Hub (in collaboration with others in marketing), automation, analytics, CMS, ensuring full integration and performance visibility. • Driving automation and Ai adoption across the digital function is key for campaign optimisation, content, and generating customer insight. An appreciation of Ai-driven analytics and automation tools, predictive analytics, assisted content creation and personalisation at scale will be advantageous. • Be comfortable with making data usable. Leverage analytics and data visualisation to inform strategy and report ROI clearly to senior stakeholders. • Have an appreciation of GDPR, and industry regulations. 1. Team leadership and development • Build and scale the function from a small team of 1-2 into a high-performing, well-structured department. • Lead, mentor, and nurture your report(s) and set the conditions for them to develop their skills. • Foster a culture of innovation, accountability, and continuous learning in the digital marketing team, which will in turn inspire those around you. • Manage external agencies, holding them to strategic, creative, and performance standards. • Champion collaboration across our marketing, sales, and technology functions. What we offer: Benefits • Competitive salary, depending on experience • Equity and bonus scheme • Unlimited Paid Leave • Hybrid office-working model - we're in a great location near Green Park station in London • Enhanced Parental Leave and Pay • Workplace Pension • Complete Bupa HealthCare Cover • Life Insurance • Income Protection Insurance • Access to Yulife (Employee Assistance Programme) • Remote Office set-up budget • Cycle to Work Scheme • A fun and dynamic working environment with regular team-building activities and events