Digital Marketing Specialist

Dice is the leading career destination for tech experts at every stage of their careers. Our client, Robert Half, is seeking the following. Apply via Dice today! Description We are looking for a Digital Marketing Specialist to join our dynamic team in Princeton, New Jersey. This role is ideal for someone who thrives in a fast-paced environment and is eager to make a significant impact by driving innovative marketing strategies for eCommerce brands. If you have a passion for data-driven storytelling and a desire to shape the future of digital marketing, this position is perfect for you. Responsibilities: Develop and execute effective digital marketing campaigns across multiple platforms, including Google Ads, Meta Ads, and Amazon Seller Central. Analyze performance metrics using tools like Google Analytics, Adobe Analytics, and Power BI to generate actionable insights. Create compelling reports and presentations to share data-driven findings with clients and internal teams. Lead team training sessions to ensure alignment with the latest marketing strategies and technological advancements. Mentor and guide team members to encourage growth and enhance paid media expertise. Collaborate with eCommerce clients to understand their goals and recommend tailored marketing strategies. Utilize advanced AI marketing tools like LXRInsights to optimize campaign performance. Stay ahead of industry trends, especially in AI and digital marketing, to maintain a competitive edge. Serve as a subject matter expert, providing strategic guidance to clients and internal teams. Requirements A minimum of 1-2 years of experience managing digital marketing campaigns for eCommerce platforms. Hands-on expertise with tools such as Google Ads, Meta Ads, and Amazon Seller Central. Strong analytical skills with experience using web analytics platforms like GA4 and Adobe Analytics. Proficiency in data visualization tools such as Power BI and Google Data Studio. Exceptional written and verbal communication skills. A deep interest in emerging trends within eCommerce and AI-driven marketing. Ability to work collaboratively and adapt to a fast-paced environment. Proven ability to mentor and lead teams effectively. Innovation starts with people. Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.