Digital Marketing Specialist

Are you the marketing guru who can decode customer journeys — and explain them to an AI without breaking a sweat? Preferred Background (High Priority) Candidates who have worked with major marketing agencies or consulting groups, including: Omnicom Group • IPG • Accenture Interactive • Publicis Sapient • VML • Dentsu • Havas • Acxiom • Wieden+Kennedy • BBDO also if you have worked in good marketing companies in US If you’ve lived through campaign launches, A/B tests, brand wars, and dashboard deep dives, and you’re excited about shaping how AI understands marketing — this role is for you. We’re looking for a Marketing Subject Matter Expert (SME) who can bridge the real world of marketing strategy with the fast-evolving world of AI systems. Your expertise will help train, evaluate, and elevate AI models that support marketers globally. 🔍 About the Role As a Sector Evaluator – Marketing, you’ll translate real-world marketing workflows into AI training data, evaluate AI-generated outputs, and collaborate closely with product and engineering teams to refine next-generation marketing systems. You’ll help build smarter: • Campaign optimizers • Personalization engines • Predictive analytics tools • AI-powered marketing assistants This is not a traditional marketing role — it’s a hands-on AI evaluation role grounded in real marketing expertise. 🧠 What You’ll Work On • Train and annotate AI models using real marketing knowledge, terminology, and logic • Design challenging prompts to test LLM understanding across marketing scenarios • Review, score, and critique AI-generated content for accuracy, reasoning, tone, and brand alignment • Build evaluation rubrics and “golden responses” to benchmark AI quality • Translate campaign lifecycles into structured workflows, taxonomies, and scenarios • Evaluate campaign briefs, customer segments, KPIs, and performance narratives • Partner with ML, product, and engineering teams to improve AI capabilities and marketing use cases 🧠 AI & LLM Capabilities (Must-Have) • Hands-on experience with LLMs (e.g., GPT, Claude, Gemini or similar) • Prompt engineering experience beyond basic usage (testing, iteration, edge cases) • Experience creating rubrics, scoring frameworks, or golden responses • Exposure to data annotation / labeling / QA workflows for AI systems • Ability to clearly explain why an AI output succeeds or fails What We’re Looking For • Bachelor’s or Master’s in Marketing, Business, Communications, or related field • 7–12 years of hands-on marketing experience across: • Digital & social campaigns • Performance marketing & A/B testing • CRM & marketing automation (HubSpot, Marketo, SFMC) • Analytics & measurement (Google Analytics, Looker, Power BI) • Content strategy, segmentation, and journey mapping • Strong documentation skills with the ability to convert real workflows into structured processes • Experience collaborating with cross-functional technical teams 📩 Ready to Apply? If you’re a marketing leader with a passion for AI and innovation, we’d love to work with you as an Independant consultant. 👉 Apply now and help redefine the marketing tools of tomorrow. You can also connect directly by email at sajid.ahmed@truelancer.com with your resume, hourly rate, and we