Director of Growth Marketing (Contract)

About Longevity Rx Longevity Rx is revolutionizing the supplement industry through science-backed cellular health optimization. Founded by renowned functional medicine expert Dr. Will Cole, we've achieved explosive growth since launch. Our premium product line includes Liv120 (cellular superfood), MitoMultiply (cellular energy), and other cutting-edge formulations designed for health-conscious individuals who view supplements as everyday biohacking. We're not just another supplement brand—we're building a movement around cellular optimization, partnering with top-tier influencers and health institutions to make premium cellular health accessible to everyone. Position Overview We're seeking a strategic Director of Growth Marketing to architect and execute our customer acquisition strategy across all paid channels. This role owns the performance marketing function, driving toward our revenue goal for 2026 while maintaining efficiency targets The ideal candidate brings deep expertise in eCommerce growth marketing, combining strategic vision with hands-on execution. You'll lead our paid media strategy across Meta, Google, YouTube, TikTok, and programmatic channels while optimizing for key metrics including AOV increases, subscription growth (currently 30% of revenue), and ROAS improvements. This is a high-impact role reporting directly to the President, with the opportunity to build and scale the performance marketing function as we grow. What You'll Do Strategic Planning & Execution Develop and own the comprehensive paid media strategy across all channels (Meta, Google, YouTube, TikTok, programmatic) to drive customer acquisition and revenue growth Balance performance marketing with strategic brand building to maximize both short-term conversion and long-term brand equity Create quarterly growth plans aligned with company revenue goals, utilizing data-driven forecasting and scenario modeling Identify and test new acquisition channels and strategies, prioritizing based on ROI potential and strategic fit Channel Management & Optimization Manage day-to-day performance of paid social, paid search, programmatic, and emerging channels to hit monthly revenue and efficiency targets Optimize campaigns for multiple objectives: new customer acquisition, AOV growth, subscription conversion, and customer lifetime value Implement sophisticated testing frameworks (creative, audience, offer, landing page) to continuously improve performance Own the relationship with external agency partners, ensuring alignment on strategy, execution, and results Creative Strategy & Direction Partner with creative team to develop performance-driven creative briefs based on customer insights, competitive analysis, and conversion data Provide strategic direction on video ad scripts, static creative, and ad copy that balances benefit-focused messaging with direct response principles Apply proven frameworks (Hook-Story-Offer, Problem-Solution-Proof) to creative development Test and iterate on creative angles, formats, and messaging to identify winning combinations across channels Subscription & AOV Growth Develop strategies to increase subscription penetration beyond current baseline through offer optimization, funnel improvements, and retention marketing Implement AOV growth tactics including product bundling, upsells, and cart optimization Build and optimize automated customer journey flows (cart abandonment, browse abandonment, post-purchase) to maximize conversion and retention Analytics & Reporting Own performance marketing KPIs including ROAS, CAC, LTV:CAC ratio, conversion rates, and contribution margin Build comprehensive reporting dashboards that provide visibility into channel performance, customer cohorts, and attribution Conduct deep-dive analyses to identify opportunities, diagnose issues, and inform strategic decisions Translate complex data into actionable insights and compelling narratives for leadership We're Looking For Someone With Required Experience 7-10+ years of digital marketing experience in DTC eCommerce, preferably in health/wellness, supplements, or premium consumer goods Proven track record managing paid media budgets of $500K-$1M+ annually with demonstrated ROAS improvements Deep expertise across paid social (Meta, TikTok), paid search (Google, Bing), and YouTube advertising Experience driving subscription growth and AOV optimization in eCommerce businesses Track record of scaling brands from early stage ($1-5M) to significant revenue growth Technical Skills Expert-level knowledge of Meta Ads Manager, Google Ads, and analytics platforms Strong proficiency in data analysis and tools like Google Analytics, spreadsheet modeling, and visualization platforms Experience with eCommerce platforms (Shopify preferred) and email/SMS marketing tools (Klaviyo a plus) Understanding of attribution modeling, customer segmentation, and cohort analysis Strategic Capabilities Ability to think strategically while executing tactically—comfortable with both high-level planning and campaign-level optimization Experience providing creative strategy and direction to internal teams or agencies (not creating assets yourself, but knowing what works) Strong understanding of customer psychology, conversion optimization, and direct response marketing principles Familiarity with frameworks like Value Equation, Grand Slam Offers, or similar performance marketing methodologies is a major plus Personal Attributes Data-driven decision maker who balances analytics with creative intuition Self-starter who thrives in fast-paced, entrepreneurial environments Excellent communicator who can translate performance data into strategic narratives Collaborative team player who works effectively with creative, product, and operations teams Passionate about health, wellness, and mission-driven brands Comfortable with ambiguity and able to build structure in a growing organization Why Join Longevity Rx High-Impact Role: Own the growth marketing function for a rapidly scaling brand with massive potential Proven Product-Market Fit: Join a company that's already demonstrated 128% MoM growth and strong unit economics Incredible Brand Assets: Work with Dr. Will Cole's authority and credibility, plus partnerships with top-tier influencers Flexible Remote Work: 20-25 hours per week with schedule flexibility Growth Opportunity: Ground-floor opportunity to build and eventually lead a performance marketing team as we scale Mission-Driven: Help people optimize their cellular health and extend their healthspan through science-backed supplements Job Types: Contract, Freelance Pay: $50.00 - $100.00 per hour Experience: Marketing: 7 years (Required) E-commerce: 3 years (Required) Meta: 4 years (Required) DTC (Direct to consumer): 3 years (Preferred) Work Location: Remote