Financial Data Analyst (sales & Marketing Analysis) (Only USC | Local to MN)

Title: Financial Analyst Location: Hybrid - 3days/week - Mounds View, MN Duration: 12-18 Months Contract Job Description: We are seeking a mid-level experienced Data Analyst to support a finance team with critical sales and marketing effectiveness analysis for an upcoming product launch. This role offers the opportunity to shape our analytical approach and directly influence strategic decisions in a direct-to-consumer environment. Role Overview: • As a Financial Data Analyst supporting our finance department, you will analyze sales and marketing performance, evaluate customer acquisition strategies, and provide actionable insights to optimize our new product launch. We're looking for someone who brings fresh analytical perspectives and can validate innovative ideas through data-driven analysis. Key Responsibilities: • Analyze sales and marketing effectiveness metrics for new product launch initiatives • Conduct account-level analysis to identify trends, opportunities, and areas for optimization • Evaluate market development strategies and customer acquisition channels • Build and maintain dashboards and reports using Power BI or similar tools • Develop new analytical frameworks and methodologies to measure campaign performance • Collaborate with finance, marketing, and sales teams to define KPIs and success metrics • Present findings and recommendations to leadership Identify data quality issues and recommend improvements Required Qualifications: • Bachelor's degree in Data Analytics, Statistics, Business, Finance, or related field 6+years of experience in data analysis • Strong background in sales and marketing analytics Experience with account analysis and customer segmentation • Proficiency in SQL and data manipulation • Advanced Excel skills Demonstrated ability to translate complex data into actionable insights • Strong communication and presentation skills • Self-starter who can propose and validate new analytical approaches Highly Desired Qualifications: • Experience with Microsoft Power BI or similar BI tools (Tableau, Looker) • Experience supporting new product launches or go-to-market initiatives • Prior experience with direct-to-consumer (DTC) business models required Knowledge of marketing attribution models and customer lifetime value analysis • Experience with market development and expansion analytics