Functional Data Analyst

Title: Data Business Technical Analyst Location: Orlando, FL (hybrid) Duration: Contract Job Description We are looking for a Functional Data Analyst with 12 years of experience, specializing in Marketing Campaign Analytics. The ideal candidate should have strong functional analysis experience, a solid understanding of marketing data, and the ability to translate business needs into actionable data and reporting solutions. Marketing Analytics Expertise • Proven expertise in campaign performance analysis, customer segmentation, attribution modeling, and ROI tracking. • Experience working with Marketing Data Warehouse (MDW) platforms and enterprise data models. • Hands-on experience across data validation, data quality, and the analytics lifecycle. Technical Skills • Strong exposure to the Azure data ecosystem, including Azure Data Factory, Databricks, Synapse, and SQL. • Knowledge of CRM and marketing tools such as Salesforce, Adobe, or similar platforms is preferred. Key Responsibilities • Translate marketing business requirements into functional specifications, user stories, and data models. • Collaborate with stakeholders to define KPIs, dashboards, and reporting frameworks. • Work closely with data engineering, BI, and product teams to support end-to-end delivery. Stakeholder and Communication Skills • Strong stakeholder communication and requirement elicitation skills. • Ability to partner effectively with cross-functional teams to clarify requirements and drive delivery outcomes. Mandatory Skills • Azure Analysis Services, Functional Consultancy.