Google Analytics Web Content Lead

Job Title: Google Analytics Administrator, Web Content Lead / Webmaster Location: Reston, VA (Hybrid) Job Type: Contract-To-Hire Interview Mode: Onsite Interview Job Description: We are seeking a Web Content Lead / Webmaster to manage and maintain our enterprise intranet and web content platforms. This role focuses on CMS (Liferay) administration, template management, content workflows, and web analytics, ensuring a consistent, user-centric digital experience across platforms. Key Responsibilities • Act as the Webmaster for enterprise web and intranet platforms • Administer and maintain CMS (Liferay) content and page templates • Manage CSM/CMS workflows, templates, and content governance • Ensure design and template consistency across digital channels • Configure, manage, and analyze Google Analytics and GA 360 • Support enterprise knowledge-sharing platforms (Intranet) • Manage backend template configurations within Liferay • Scale and optimize CMS page templates for usability and performance • Apply user-centric design practices to improve digital experience • Collaborate with content, design, and technical teams • Support search optimization and content discoverability Required Skills & Qualifications • Proven experience as a Webmaster, Web Content Lead, or CMS Administrator • Strong hands-on experience with Liferay CMS • Experience managing CMS page templates and workflows • Solid knowledge of Google Analytics / Google Analytics 360 • Experience supporting enterprise intranet platforms • Understanding of content governance and digital consistency • Strong communication and coordination skills Nice to Have • Angular or front-end development exposure • Experience in large enterprise or corporate digital environments • Knowledge of holistic search and SEO best practices Ideal Candidate Profile • Background in Web Content Management, Digital Platforms, or Intranet Administration • Comfortable working on the backend of CMS platforms • Strong focus on usability, scalability, and user experience